Marketing Real Estate in Troubled Times
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Posted in Society Columns, Winter 2009 on January 2009
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With the recent dislocations in the financial marketplace of our country, it seems appropriate to consider how to market real estate during this period of economic uncertainty. One of the important goals for either an owner wishing to sell or exchange, or for a broker seeking to perform brokerage services for a client is to clearly establish what a client’s true needs are versus what they say they want. Often the wants are quite different from the needs. For example, a client who will only accept all cash for his property is going to be at a severe disadvantage in trying to sell his real property.