S.E.C. Real Estate Observer

Welcome to the summer 2014 issue of the S.E.C. Observer. In this issue, Wes Dingler, 2014 President of the Society, presents “marketing meetings 101” and the benefits they provide. Chase Magnuson explains why this market presents a “sweet spot for the consulting expertise of S.E.C.s.” Gary Vandenberg, S.E.C., CCIM, asks you to think of “cash […]

Over the past couple of weeks, several people have asked what makes a marketing meeting successful for me. This really got me thinking about my approach, what works for me, and what I could share with others about it. There are essentially three main benefits for me in attending marketing meetings.

The charitable world is turning its attention to the use of real estate donations to meet its fundraising goals. At every level, S.E.C. consulting services become an important element in these gifting arrangements.

Lately I have been re-reading Profitable Real Estate Exchanging and Counseling by our founder, Richard R. Reno. On page 122, he writes: ‘Don’t Worry About Cash’

S.E.C. founder Richard Reno used to suggest that exchangors should not spend effort on any clients other than “counseled don’t wanters.” His most animated protestation was to never represent “thieves.”

This book and its strategies and formulas represent a major key to potentially unlocking the creativity that is within you. This is not something invented by the author but is the result of the studies of two men who were the pioneers: Dr. Sydney J. Parnes and Dr. Alex Osborn (and also their students) who ran hundreds of tests so that we might hitchhike on their efforts.

Thank you to S.E.C. instructors Ted Blank, Wes Dingler, Brandon Sanders, John Brennan, and Gary Vandenberg for donating their services to S.E.C. for the Portland Symposium.

The S.E.C. National Invitational Marketing Session will be held at the Hyatt Regency Albuquerque, 330 Tijeras NW, Albuquerque 87102.

The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Chris Dischinger, S.E.C., and William E. Stonaker, S.E.C., CCIM, will present “Developing the Developer…As a Client” from 9:00 a.m. to 5:00 p.m. on September 14 in Albuquerque, New Mexico.

The S.E.C. National Invitational Marketing Session will be held at the Embassy Suites Deerfield Beach, 950 Ocean Drive, Deerfield Beach, FL 33441.