S.E.C. Real Estate Observer

Welcome to the Spring 2019 issue of the S.E.C. Observer. In this issue, Lance Warner, S.E.C., 2019 President of the Society, expresses his optimism for the coming year. Ted J. Blank, S.E.C., CCIM, shares 35 years of experience, successes, and failures after attending hundreds of real estate marketing events. The 2018 S.E.C. Awards are defined […]

Lance Warner, S.E.C. 2019 President As I compose this on my flight from our meeting in chilly Houston to the balmy Great Lakes Region (7 degrees, with 18 inches of snow and 4-foot drifts), I am heartened by the comradery, support, and fellowship I received from old friends at our recent S.E.C. Marketing Conference.  I […]

This course comes from compiling 35 years of experience, successes, and failures; attending hundreds of real estate marketing events; observing others; and gathering input from fellow brokers. My definition of Equity Marketing is where a broker tries to accomplish his or her client’s goals, using all the skill and talents the broker possesses, to move […]

S.E.C. Observer Editor The Society Awards & Installation Banquet was held in Houston on January 22, 2019. The 2019 Executive Committee Officers were sworn in: Lance Warner, President; Steve Fithian, 1st Vice President; Joseph Crowley, 2nd Vice President; and Bryan Neal, Secretary/Treasurer. Congratulations to the 2019 Executive Committee! One of the highlights of the banquet […]

Would Your Real Estate World be a Success without a Process or a Formula? Mark A. Johnson, S.E.C., CCIM We often do not think about the formulas of life or what it takes to succeed in today’s real estate market. When you woke up this morning, what was the first thing you did? Make or […]

Baseball Formula
You can’t get back a called strike.

Baseball Situation:

When an umpire makes a really bad mistake and calls an obvious ball a strike, it is absolutely futile for the batter to argue. To date, an umpire has never reversed his call but he is a human being and often knows he makes the error, but posture precludes him from correcting it.

Brandon Sanders, S.E.C. 2019 S.E.C. Education Foundation President Spring is approaching, and the S.E.C. Education Foundation is working to provide our members, candidates, and guests with interesting and timely education for 2019. Dana Barnes taught “The Paper Course” in Houston, and the 55 attendees left the course with a new tool to help them in […]

S.E.C. National Invitational Marketing Session Salt Lake City, Utah March 17–20, 2019 The S.E.C. National Invitational Marketing Session will be held at: Marriott Salt Lake Downtown City Creek 75 South West Temple Salt Lake City, UT  84101 Call (801) 531-0800 to make your reservation. Make your hotel reservations early, as we have a limited number […]

Seven Deadly Sins Salt Lake City, Utah Sunday, March 17, 2019 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Ted J. Blank, S.E.C., CCIM, will present “Seven Deadly Sins” in Salt Lake City, Utah, from 9:00 a.m. to 4:00 p.m. on March 17, 2019. This is an advanced […]

S.E.C. National Invitational Marketing Session Charlotte, North Carolina May 19–22, 2019 The S.E.C. National Invitational Marketing Session will be held at: Marriott Fairfield Inn & Suites 201 S. McDowell Street Charlotte, NC  28204 Call (704) 372-7550 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The […]