S.E.C. Real Estate Observer

Welcome to the spring 2014 issue of the S.E.C. Observer. In this issue, Wes Dingler, 2014 President of the Society, thinks S.E.C. Members know how to “build a new box,” and he explains why creativity generates and closes transactions.

Over the past couple of years, we in the real estate industry have been caught in a whirlwind of sorts. We went from making deals to saving deals. Then we went from saving deals to pure survival mode. But — dare I say — is that a light I see at the end of the tunnel?

This article will speak of our experience with our design architect, the professional who comes up with what the building will look like. Just as we do not pick the low bidder for our engineer, we seldom employ the most famous architect. It is our experience that famous usually translates to two things: needlessly expensive and, more importantly, someone who will ignore our ideas and design a monument to his own legend.

It is hard to believe that some of us can visualize a world without television. I remember that our farm family drove to a neighbor’s farm to see their new TV set. It was about 1958; there was only one black-and-white channel and we watched professional wrestling!

The National Council of Exchangors is a non-profit trade association that promotes education in creative real estate and sponsors effective marketing forums biannually for the benefit of its members and others in the real estate industry.

Once there were three little pigs, Porky, Petunia, and Polly, trying to make their way in the world of real estate. Porky was always trying to make it big. He wanted the Big Deal! He was easily swayed by every deal.

In the next few months, we will be delivering several quality education courses around the country…

The S.E.C. National Invitational Marketing Session will be held at the Benson Hotel, 309 SW Broadway, Portland, OR, 97205.

The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce the S.E.C. Education Symposium, from 9:00 a.m. to 5:00 p.m. on May 18, 2014, in Portland, Oregon, at the Benson Hotel, 309 SW Broadway.

The S.E.C. National Invitational Marketing Session will be held at the Hyatt Regency Albuquerque, 330 Tijeras NW, Albuquerque, 87102.