Articles in the The S.E.C. History Files Category

Persistence
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Posted in The S.E.C. History Files, Winter 2019-2020 on December 2019
Stats: 14 views and No Comments

Editor’s Note: This article first appeared in the June 1974 issue of the Real Estate News Observer. There is an element in man’s makeup that seems to be formed early in his adult life. It is per-sistence. It can be learned. It can be improved upon. It can be acquired by someone who is mo-tivated […]

The History of National Real Estate Exchange Organizations
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Posted in Summer 2019, The S.E.C. History Files on July 2019
Stats: 418 views and Comments Off on The History of National Real Estate Exchange Organizations

In the late 1950s, Richard R. Reno of San Diego, California, suggested to the National Association of Realtors (NAR) that some type of exchange group be set up under the umbrella of NAR. The existing International Traders Club didn’t have much structure or function. A committee was formed to study the idea, and Richard Reno […]

If I Only Had One Listing
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Posted in Spring 2019, The S.E.C. History Files on February 2019
Stats: 720 views and 1 Comment

Editor’s Note:  This article first appeared in the October 1975 issue of the Real Estate News Observer. I would make sure it was a win­ner: If I had only one listing, I certainly would not have any ex­cuse for not having all the home­work, research and data pertain­ing to the listing and the area where […]

Land and its Uses
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Posted in Spring 2019, The S.E.C. History Files on February 2019
Stats: 575 views and Comments Off on Land and its Uses

Editor’s Note:  This article first appeared in the August 1972 issue of the Real Estate News Observer. There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” It has been found, during […]

Estate Building
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Posted in Fall 2018, The S.E.C. History Files on August 2018
Stats: 581 views and Comments Off on Estate Building

Editor’s Note: This article first appeared in the May 1974 issue of the R.E. News Observer. “I am not the kind of person who can save money to build an estate.” The author is unknown, but often quoted. It is a fact that it takes money or assets to get started in Estate Build­ing. Many […]

Presenting a Package
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Posted in Fall 2018, The S.E.C. History Files on August 2018
Stats: 501 views and Comments Off on Presenting a Package

(Think Big or Small …… but Think!) Editor’s Note:  This article first appeared in the August 1977 issue of the Real Estate News Observer. The package (information about a property) must be very clear and state exactly what the package represents. If a combination package or pitch isn’t clear, very few people will take the […]

Make Haste Slowly
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Posted in Summer 2018, The S.E.C. History Files on June 2018
Stats: 557 views and Comments Off on Make Haste Slowly

Editor’s Note:  This article first appeared in the October 1973 issue of the Real Estate News Observer. Most of us agree that if we thoroughly understood a client or pros­pect—understood his desires, his dreams, his actual needs, and his motivations—closing a real estate transaction would be compara­tively simple matter. Yet why is it that we […]

Private Money Financing
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Posted in Summer 2018, The S.E.C. History Files on June 2018
Stats: 490 views and Comments Off on Private Money Financing

Discount without Loss Technique Editor’s Note: This article first appeared in the October 1975 issue of the Real Estate News Observer. At some time in their careers, many real estate practitioners take paper in lieu of cash fee or buy paper (notes, mortgages, trust deeds, or contracts) at a discount. Often, this is done to […]

Counseling – What Is It?
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Posted in Spring 2018, The S.E.C. History Files on March 2018
Stats: 615 views and Comments Off on Counseling – What Is It?

Editor’s Note:  This article first appeared in the August 1975 issue of the Real Estate News Observer. Most real estate practitioners believe they are counseling now. Nothing could be farther from the truth.  The common concept of “real estate counseling” is that of a nose-to-nose confrontation with the prospect or client. Let us examine a […]

Ask These Questions First
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Posted in Spring 2018, The S.E.C. History Files on March 2018
Stats: 672 views and Comments Off on Ask These Questions First

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]