Articles in the Formulas and Strategies Category

Use My Equity
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Posted in Formulas and Strategies, Summer 2019 on July 2019
Stats: 411 views and No Comments

How often do you wonder about the added yield potential of the free and clear property and/or other equity sitting dormant in your portfolio? Many times, developers, investors, and/or business owners (hereinafter called the “Sponsor”) are short on capital to get quality deals funded. The banks or other lenders may have shown interest in funding […]

We Create from the Inside Out
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Posted in Formulas and Strategies, Summer 2019 on July 2019
Stats: 290 views and No Comments

When you ask a potential exchange client, “What will you take?”, the client will usually go on a mental shopping trip. You basically can’t go shopping with an equity like you can money, so you are letting a client go a-field from reality.

Who or What is the Most Important Thing in an Exchange?
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Posted in Formulas and Strategies, Summer 2019 on July 2019
Stats: 340 views and No Comments

As a broker in transaction here are your choices for answers to the above question: a) your client, b) your client’s property, c) the other client, d) the other client’s property, e) the other broker, f) financing, g) geography

Would Your RE World be a Success?
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Posted in Formulas and Strategies, Spring 2019 on February 2019
Stats: 933 views and Comments Off on Would Your RE World be a Success?

Would Your Real Estate World be a Success without a Process or a Formula? Mark A. Johnson, S.E.C., CCIM We often do not think about the formulas of life or what it takes to succeed in today’s real estate market. When you woke up this morning, what was the first thing you did? Make or […]

Baseball Strategy
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Posted in Formulas and Strategies, Spring 2019 on February 2019
Stats: 625 views and Comments Off on Baseball Strategy

Baseball Formula
You can’t get back a called strike.

Baseball Situation:

When an umpire makes a really bad mistake and calls an obvious ball a strike, it is absolutely futile for the batter to argue. To date, an umpire has never reversed his call but he is a human being and often knows he makes the error, but posture precludes him from correcting it.

Facebook Live Opportunities
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Posted in Fall 2018, Formulas and Strategies on August 2018
Stats: 605 views and Comments Off on Facebook Live Opportunities

Facebook Live: Opportunities for Real Estate Brokers For the past two years I’ve been experimenting with social media: Facebook, Instagram, Twitter, and YouTube. Entire books can be and have been written about each platform. Today I’ll concentrate on my favorite platform, Facebook (fb), and specifically, Facebook Live. I opened my fb account about five years […]

Extreme Due Diligence
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Posted in Fall 2018, Formulas and Strategies on August 2018
Stats: 671 views and Comments Off on Extreme Due Diligence

We’re going to discuss extreme due diligence. I call it “extreme due diligence” because a few years ago I started asking for additional information about properties, lenders, and owners than traditionally requested. Someone asked, “Isn’t that a little extreme?” to one of my inspection requests, and Extreme Due Diligence was born. I started asking for […]

Verbal Exchange Offers Don’t Work
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Posted in Formulas and Strategies, Summer 2018 on June 2018
Stats: 560 views and Comments Off on Verbal Exchange Offers Don’t Work

You are wasting your time to even try to make verbal offers. Professionals call these, “Would-Ya-Takes.” These are sometime used in counseling, but in the field always, and I literally mean always, write down and sign what you actually would do.

An Overlooked Formula
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Posted in Formulas and Strategies, Spring 2018 on March 2018
Stats: 784 views and Comments Off on An Overlooked Formula

An Overlooked Formula That I Call Up and Out What is the asset class that is always the largest in our Marketing Book?  Of course, we all know the answer ….land. It’s the most challenging asset class to market for a number of reasons.  The most innovative/creative formula I’ve seen is what I call the […]

Brainstorming: The Best Ideas Come Last
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Posted in Formulas and Strategies, Winter 2017 - 2018 on December 2017
Stats: 612 views and Comments Off on Brainstorming: The Best Ideas Come Last

This is true in a brainstorm and at exchange meetings or any other long drawn-out business or personal meeting. The best ideas will come after you are thought out.