Articles in the Fall 2014 Category

Inside this Issue – Fall 2014
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Posted in Fall 2014, Inside this Issue on October 2014
Stats: 1,340 views and Comments Off on Inside this Issue – Fall 2014

Welcome to the fall 2014 issue of the S.E.C. Observer . In this issue, Wes Dingler, 2014 president of the Society, asks “why not expand your market?” Kim Colin, S.E.C., describes the “evolution of a Counselor”; Chuck Sutherland, S.E.C., suggests an alternative purchase method using “professional services as a down payment”; and William E. Stonaker, […]

Expanding the Market
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Posted in Fall 2014, S.E.C. President's Message on October 2014
Stats: 1,465 views and Comments Off on Expanding the Market

We have all met with a potential client, partner, or fellow broker at one point or another to discuss the idea of equity marketing and its benefits. On most occasions, the response is tepid at best, if not outright resistant. The concept is not used in most brokerages and therefore doesn’t make it to the average agent or broker.

The Evolution of the Counselor – Super Salesperson, Talented Craftsperson, or Inspired Alchemist?
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Posted in Fall 2014, Feature Articles on October 2014
Stats: 10,043 views and Comments Off on The Evolution of the Counselor – Super Salesperson, Talented Craftsperson, or Inspired Alchemist?

Most counselors would agree that counseling could be described as a process—a series of information exchanges designed to allow the counselor to gain an understanding of the client’s objectives, resources, and mind-set so that the counselor may design solutions that combine the client’s resources with the counselor’s abilities and resources for the purpose of developing the desired transaction benefits for the client.

Professional Services as a Down Payment
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Posted in Fall 2014, Feature Articles on October 2014
Stats: 1,560 views and Comments Off on Professional Services as a Down Payment

Strategy: An often overlooked approach to making transactions is the use of professional services as a source of down payment for a property.

Are You Area Bound?
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Posted in Fall 2014, Society Columns on October 2014
Stats: 1,581 views and Comments Off on Are You Area Bound?

We often ask the following question at our S.E.C. marketing meetings: “Is your client area bound?” It took me a minute to figure out what the moderator meant at my first meeting, though it became apparent very quickly. But what do we really mean?

Exchange & Wealth Creation Formulas
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Posted in Fall 2014, Formulas and Strategies on October 2014
Stats: 1,729 views and Comments Off on Exchange & Wealth Creation Formulas

This is probably the most important exchange formula there is and it is rarely used as people do not understand its significance, or possibly it is so unconventional that they are afraid of it. The true key to the philosophy of exchanging is within this formula. If you do not understand the importance of this, you will not really understand exchanging.

S.E.C. Education Foundation News
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Posted in Fall 2014, S.E.C. Education Foundation on October 2014
Stats: 1,341 views and Comments Off on S.E.C. Education Foundation News

In the past 45 days, the S.E.C. Education Foundation has supported Peter West and Corey Bishop in moderating a marketing session for the Kansas CCIM Chapter in Wichita; and Wes Dingler and Brandon Sanders in moderating a marketing session in Indianapolis for the Indiana Real Estate Exchangers (IREX) group.

S.E.C. Marketing Conference November
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Posted in Fall 2014, Society News Briefs on October 2014
Stats: 1,174 views and Comments Off on S.E.C. Marketing Conference November

The S.E.C. National Invitational Marketing Session will be held at the Embassy Suites Deerfield Beach, 950 Ocean Drive, Deerfield Beach, FL 33441.

Creative Equity Marketing & Exchanging
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Posted in Fall 2014, Society News Briefs on October 2014
Stats: 1,075 views and Comments Off on Creative Equity Marketing & Exchanging

The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that James T. Wilson, S.E.C., CCIM, will present “Creative Equity Marketing & Exchanging” from 8:30 a.m. to 4:00 p.m. on November 16 in Fort Lauderdale, Florida.

S.E.C. Marketing Conference January 2015
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Posted in Fall 2014, Society News Briefs on October 2014
Stats: 1,196 views and Comments Off on S.E.C. Marketing Conference January 2015

The S.E.C. National Invitational Marketing Session will be held at the Sheraton Tucson, 5151 East Grant Road, Tucson, AZ, 85712 on January 18-21, 2015.