Author Profile: Rod M. Stewart, S.E.C.

Biography »

Rod M. Stewart, S.E.C. has been a commercial realtor since 1971. He has experience in most phases of commercial and investment property and operates as a broker and counselor/consultant.©2009-2021 The S.E.C. Real Estate Observer

Publications »

What is a Marketing Session and Why is it a Good Thing?
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Posted in Feature Articles, Winter 2012 on 9 December 2012
Stats: 2,129 views and Comments Off on What is a Marketing Session and Why is it a Good Thing?

Beginning in the early 1960s, commercial and investment real estate professionals began meeting in small groups to brainstorm solutions to the various problems of owning and operating commercial real estate. Out of those discussions, a prominent San Diego-based realtor named Richard Reno began to formalize the discussions, and the process he and his early associates developed has evolved into today’s highly organized marketing sessions.

Ideas for Establishing Local Marketing Groups
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Posted in Formulas and Strategies, Spring 2012 on 29 April 2012
Stats: 2,381 views and 2 Comments

During the era of plentiful money and easy credit, many brokers and brokerage companies walked away from creative real estate marketing because it was not thought to be needed. Cash to the loan became the rule of the day. With that philosophy, many local real estate marketing groups have either dissolved or fallen on very hard times. However, in “tough” times, I have found creativity in marketing real estate to be most beneficial, especially in the local markets.

Where the Deals Are
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Posted in Society Columns, Winter 2010 on 28 December 2009
Stats: 2,561 views and Comments Off on Where the Deals Are

The world of investment real estate has changed. In the 12 short months since the economic recession finally hit Wichita, everything about our commercial real estate market has changed, and those who do not recognize the new environment are destined for frustration and failure.

President’s Cup Award
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Posted in Society News Briefs, Winter 2010 on 28 December 2009
Stats: 2,896 views and Comments Off on President’s Cup Award

The Kansas CCIM Chapter has been awarded the coveted title of the Presidents Cup Award as the best small CCIM Chapter in the United States. All of us should be a part of something that is judged to be the best in the country at some time in our lives.

Marketing Real Estate in Troubled Times
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Posted in Society Columns, Winter 2009 on 6 January 2009
Stats: 3,489 views and Comments Off on Marketing Real Estate in Troubled Times

With the recent dislocations in the financial marketplace of our country, it seems appropriate to consider how to market real estate during this period of economic uncertainty. One of the important goals for either an owner wishing to sell or exchange, or for a broker seeking to perform brokerage services for a client is to clearly establish what a client’s true needs are versus what they say they want. Often the wants are quite different from the needs. For example, a client who will only accept all cash for his property is going to be at a severe disadvantage in trying to sell his real property.

Marketing Property in Troubled Times
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Posted in Fall 2008, Society Columns on 6 October 2008
Stats: 3,442 views and Comments Off on Marketing Property in Troubled Times

In difficult economic times, when the economic news is mostly negative, different skill sets are necessary for commercial real estate brokers to successfully market commercial properties to users and investors […]