Author Profile: Bob Steele, S.E.C.

Biography »

Bob Steele, S.E.C. (Carmel, California) is a life member of the Society of Exchange Counselors and an accomplished author, educator, exhangor and investor. One of the founders of the Society, his formulas for the acquisition of real property and the solutions to the challenges of real estate ownership are the hallmark of today's Creative Real Estate business. Based in Carmel, California, Bob is one of the founders of the original S.E.C. Real Estate Observer and was the 1969 SEC Counselor of the Year.©2009-2011 The S.E.C. Real Estate Observer

Publications »

We Create from the Inside Out
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Posted in Formulas and Strategies, Summer 2019 on 3 July 2019
Stats: 240 views and No Comments

When you ask a potential exchange client, “What will you take?”, the client will usually go on a mental shopping trip. You basically can’t go shopping with an equity like you can money, so you are letting a client go a-field from reality.

Who or What is the Most Important Thing in an Exchange?
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Posted in Formulas and Strategies, Summer 2019 on 3 July 2019
Stats: 285 views and No Comments

As a broker in transaction here are your choices for answers to the above question: a) your client, b) your client’s property, c) the other client, d) the other client’s property, e) the other broker, f) financing, g) geography

Baseball Strategy
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Posted in Formulas and Strategies, Spring 2019 on 10 February 2019
Stats: 592 views and Comments Off on Baseball Strategy

Baseball Formula
You can’t get back a called strike.

Baseball Situation:

When an umpire makes a really bad mistake and calls an obvious ball a strike, it is absolutely futile for the batter to argue. To date, an umpire has never reversed his call but he is a human being and often knows he makes the error, but posture precludes him from correcting it.

Verbal Exchange Offers Don’t Work
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Posted in Formulas and Strategies, Summer 2018 on 25 June 2018
Stats: 546 views and Comments Off on Verbal Exchange Offers Don’t Work

You are wasting your time to even try to make verbal offers. Professionals call these, “Would-Ya-Takes.” These are sometime used in counseling, but in the field always, and I literally mean always, write down and sign what you actually would do.

Brainstorming: The Best Ideas Come Last
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Posted in Formulas and Strategies, Winter 2017 - 2018 on 12 December 2017
Stats: 604 views and Comments Off on Brainstorming: The Best Ideas Come Last

This is true in a brainstorm and at exchange meetings or any other long drawn-out business or personal meeting. The best ideas will come after you are thought out.

The Don’t-Wanter is a Key to Many Transactions
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Posted in Fall 2017, Formulas and Strategies on 27 September 2017
Stats: 733 views and Comments Off on The Don’t-Wanter is a Key to Many Transactions

There is a basic difference between an exchange and a sale.

Information to Obtain Through Counseling
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Posted in Formulas and Strategies, Spring 2017 on 12 April 2017
Stats: 1,681 views and Comments Off on Information to Obtain Through Counseling

This is a guide list. You will have to develop the specific things you need depending on the
requirements of each individual client case.

Counseling and Control
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Posted in Formulas and Strategies, Winter 2017 on 16 February 2017
Stats: 849 views and Comments Off on Counseling and Control

Counseling leads automatically to control or disassociation with the opportunity to associate at some later date.

Being Flexible Benefits an Exchangor
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Posted in Formulas and Strategies, Winter 2017 on 16 February 2017
Stats: 727 views and Comments Off on Being Flexible Benefits an Exchangor

Your chances for success as an exchangor increase with flexibility!

Steele Strategies
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Posted in Fall 2016, Formulas and Strategies on 13 October 2016
Stats: 3,712 views and 1 Comment

How to Operate at an Exchange Meeting Negotiating an Exchange Offer