Author Profile: Richard R. Reno, S.E.C.

Biography »

Richard R. Reno, S.E.C. (San Diego, California) is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2009-2021 The S.E.C. Real Estate Observer

Publications »

Analysis of a Smile
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Posted in The S.E.C. History Files, Winter 2020-2021 on 15 December 2020
Stats: 466 views and Comments Off on Analysis of a Smile

Editor’s Note:  This article first appeared in the April 1975 issue of the Real Estate News Observer A smile costs nothing but gives much. It enriches those who receive it, without making poorer those who give one. It takes but a moment, but the memory of it sometimes lasts forever. None is so rich or […]

Questions & Answers
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Posted in Summer 2020, The S.E.C. History Files on 1 July 2020
Stats: 598 views and Comments Off on Questions & Answers

Editor’s Note: This article first appeared in the March 1975 issue of the R.E. News Observer. 1. Question: Many people have called you the father of modern real estate exchanging. When did you really see a need for this field to become a specialty? Answer: It was in the latter part of the 1940s that […]

Land and its Uses
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Posted in Spring 2019, The S.E.C. History Files on 9 February 2019
Stats: 1,121 views and Comments Off on Land and its Uses

Editor’s Note:  This article first appeared in the August 1972 issue of the Real Estate News Observer. There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” It has been found, during […]

Ask These Questions First
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Posted in Spring 2018, The S.E.C. History Files on 1 March 2018
Stats: 1,172 views and Comments Off on Ask These Questions First

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Management Problems Do Exist
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Posted in The S.E.C. History Files, Winter 2017 - 2018 on 12 December 2017
Stats: 1,053 views and Comments Off on Management Problems Do Exist

Editor’s Note: This article first appeared in the July 1972 edition of the Real Estate News Observer. The writer of this article has been in a management position, with refer­ence to properties owned in our name and in the name of corporations which we control. Having had over 25 years of experience in management, our […]

Ask These Questions First
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Posted in Fall 2017, The S.E.C. History Files on 27 September 2017
Stats: 1,041 views and Comments Off on Ask These Questions First

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Ask These Questions First
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Posted in Summer 2016, The S.E.C. History Files on 10 June 2016
Stats: 1,332 views and Comments Off on Ask These Questions First

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

The Birth of a Seminar
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Posted in Fall 2015, The S.E.C. History Files on 13 October 2015
Stats: 1,601 views and Comments Off on The Birth of a Seminar

How does a Seminar/Workshop begin? Perhaps you think somebody just sat down and decided to write two or three day’s worth of material on a subject he was familiar with, and then asked other people to pay money to hear him read it off. Not so! That just wouldn’t work. Why? Well, because the “other people” would probably think they could do a better job, so why pay someone else for what they could do themselves?

The Reno Educational Foundation
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Posted in In the Spotlight, Summer 2015 on 2 August 2015
Stats: 1,429 views and Comments Off on The Reno Educational Foundation

For those who are not aware of why the Richard R. Reno Educational Foundation exists, it is simply a matter of historical success in the “people business.” The philosophy of the Reno Educational Foundation is that the Real Estate Business is a “people business,” not a property business, and that the objective of the competent Exchange Counselor is to get better benefits for his or her client by using real estate as a vehicle.

Helping the Client and the Broker, Too
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Posted in Summer 2013, The S.E.C. History Files on 10 August 2013
Stats: 2,071 views and Comments Off on Helping the Client and the Broker, Too

While real estate brokers and Counselors are busy fulfilling wishes of clients and getting them better benefits, it is quite advisable that one does not forget to take care of oneself.