S.E.C. Real Estate Observer

Facebook Live: Opportunities for Real Estate Brokers For the past two years I’ve been experimenting with social media: Facebook, Instagram, Twitter, and YouTube. Entire books can be and have been written about each platform. Today I’ll concentrate on my favorite platform, Facebook (fb), and specifically, Facebook Live. I opened my fb account about five years […]

An Overlooked Formula That I Call Up and Out What is the asset class that is always the largest in our Marketing Book?  Of course, we all know the answer ….land. It’s the most challenging asset class to market for a number of reasons.  The most innovative/creative formula I’ve seen is what I call the […]

Over the years I, like many others who have attended real estate marketing meetings, have pondered this question: “How can we play a part in promoting the local, regional, and national groups where real estate equity marketing takes place? How can we make them more aware of the meetings that are currently taking place across […]

I have been originating short term mortgage notes for about twelve years. I have never purchased “paper.” Admittedly, the reasons listed below are those of a biased author. First and foremost, I am a short term lender (one year or less) rather than a long term lender. I associate “time” with risk. The longer the […]

As many of you know, I have been involved in short term mortgage financing for many years. Like every business, there are critical things that have to be incorporated into the transaction. Below, based on my experience, are the top 10 things to remember when you’re involved in lending your funds and taking back a […]

In counseling with your client and preparing your package for market, it is important to identify profit incentives or other strong reasons for an investor to take your client’s property. It is also an excellent counseling tool to bring your client into the real world. You might want to tell your client, “You know, at […]

Your time in front of the marketing session is precious, so make it count! Here are some suggestions to further strengthen our skills in presenting Have-Wants. 1. BE PREPARED! A typical Have-Want only takes one minute, so those 60 seconds are crucial to your success. The opportunity to present a Have-Want to a group of […]

Here’s a suggestion that I believe will multiply the opportunities at a truly geometric rate to SEC members, Candidates and our friends who are wired into the digital revolution in the real estate business… Did you ever notice the “forward” button at the top of your email screen? Here’s how we can all use it […]