San Diego, California
The Society of Exchange Counselors
For more than 40 years, the Society of Exchange Counselors
has been spreading the "Good Word" about creative
real estate throughout the nation. Our Society has been
at the forefront of equity marketing and client counseling
and that dedication has created the unique broker-to-broker
marketplace that we now enjoy.
The underlying philosophy of the Society is that "Real
Estate is a People Business." That strongly held
principle drives the engine that has allowed our Society
and its members and friends to prosper, in good markets
and bad, to meet the investment needs of clients and
the business goals of our membership. When we have clients
who are well counseled and who understand the principles
of equity marketing, we can create better transactions
for all concerned.
Virgil Opfer, S.E.C., is President of
G5 Enterprises, Inc., a San Diego based company that
specializes in syndicating real estate investments,
such as the construction of SFR's, condos, apartments,
and self-storage. He is the 2004 President of the Society
of Exchange Counselors, a Director of the S.E.C. Education
Foundation and was the recipient of the S.E.C.'s "Bob
Steele Award" as the 2003 Editor of the S.E.C.
Observer. He is co-author of "100 Equity Marketing
Over the years we have used a variety of ways to "spread
the good word" including attendance at our national invitational
meetings, our education programs, as well as various newsletters
Our online e-journal, the S.E.C. Real Estate Observer is
our way of sharing with our readers a variety of perspectives,
transaction-making information, as well as observations about
the real estate business. The articles that appear in each
issue are written by folks like you and me, who are out in
the marketplace every day making things happen.
Our steadfast objective as we continue to spread the "Good
Word" via the Observer, our meetings, and our education
programs is to help our friends and their clients succeed.
As President of the Society, I hope that you enjoy each issue
of the Observer and, as always, we invite your comments.
Remember, Real Estate is a People Business.