Johnson, S.E.C., CCIM
Can you remember what you were doing 30 years ago?
Perhaps you were graduating from high school or college?
One thing is for sure; you would endure and perhaps
enjoy the one and only Disco craze. Go Donna Summers!
Remember the Bee Gees? Oh yeah, the minimum wage was
about $1.10 per hour.
So, having survived these last 30 years, I found myself
asking some questions recently that I thought I would
share with Observer readers:
- How has the real estate world changed today?
- Can you imagine being in the real estate business
30 years ago?
- How and where would you go for advanced educational
- What education was available to you back then?
- How has technology changed our business with speed
and ease in obtaining knowledge and distributing information?
- Who is the new real estate practitioner? A generalist?
Mark Johnson, S.E.C., CCIM is the president
of Border Properties, Inc., based in Brownsville, Texas
and active in industrial development specializing in
NAFTA based warehousing on the Mexican Border. He is
an active nationwide investor and provides property
management services for retail, commercial and industrial
property. Mark was the 2003 President of the Society
of Exchange Counselors. He won the S.E.C.'s Yvonne Nasch
Award in 1996 and 1998. He currently serves as the 2004
president of the S.E.C. Education Foundation and was
named as the Society's 2003 S.E.C. Counselor of the
It's a forgone conclusion that the real estate world is ever
changing yet the basic needs of the real estate practitioner
have remained the same. We have to stay on the cutting edge
and we do that by expanding our knowledge on a regular basis.
We educate ourselves or we get left behind.
I recently found a list of the creative real estate courses
offered in 1975 and compared them to those being offered today.
Upon examination, we can reach a common conclusion; that the
basic creative real estate courses, although always changing,
are similar and in some way have proven themselves and have
passed the test of time? We owe a huge gratitude of thanks
to the leaders of education and to the California organizations
for leading the way.
Understanding that the future of, and survival of, all real
estate professionals would be through education, the Society
of Exchange Counselors established the S.E.C. Education Foundation
in 2001. Funded through individual contributions, the Society's
Foundation now offers and sponsors a broad selection of courses.
These courses provide the basics necessary to succeed in any
type of real estate market, in any type of expertise and in
any type of financial status.
An example of these courses is entitled Broker Estate Building,
which was originated some 30 years ago by Cliff Weaver and
Colby Sandlian, and rewritten and offered today by Phil Corso
and myself. This course provides the attendees with the expertise
and knowledge of how to be your own best client. Our students
learn how to live on cash flow not commissions. Once that
transition is made from commissions to cash flow you now rely
on yourself and your decisions instead of the decisions of
others. You are in control!
The S.E.C. Education Foundation would love to bring one of
our courses to your town. Contact the EDF by visiting our
website at www.secedfoundation.com
and tell us which course would best serve your real estate