Inside this Issue – Winter 2012

Welcome to the winter 2012 issue of the S.E.C. Observer. In this issue, Gary Vandenberg, 2013 president of the Society, suggests that S.E.C. members should “let this little light shine” especially during these difficult economic times.

Virgil Opfer, S.E.C., explains how his real estate career was changed by one sentence he learned in a course he took thirty-five years ago, “Salesman need to be liked, and counselors like to be needed;” and Rod Stewart’s article will teach you “what a marketing session is and why they are good.” Alex Ruggieri, CCIM, MBA, GRI, interviewed leading commercial brokers in Illinois and shares their comments about the market. James T. Wilson, S.E.C., EMS, illustrates why “formulas are more important than ever,” and Kenneth M. Vidar, CRS, CCIM, S.E.C., demonstrates the “running exchange” formula.

The S.E.C. Education Foundation Edward Berlinski, S.E.C, is featured “In the Spotlight” of this issue and you will discover how his never-ending quest for learning eventually led him to the Society.

In the History Files, Chet Allen, S.E.C., expresses why “developing the developer” is important; and Cliff Weaver, S.E.C., traveled the country in 1975 to various groups and explained why the economic situation was “heavy and it’s a challenge.”

Enjoy this issue, and, as always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via email:

Jackie Hellingson
S.E.C. Observer Editor

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