Inside this Issue – Spring 2012

Welcome to the spring 2012 issue of the S.E.C. Observer. In this issue, Leo Goseland, S.E.C., 2012 President of the Society, asks where “commercial real estate is today” and explains why investors need expert advice now more than ever.

Stephen D. Barker, S.E.C., CCIM, compares the Society to examples Malcolm Gladwell featured in his book, Outliers; and William E. Stonaker, S.E.C., CCIM, questions “where we are headed.” Steve England, S.E.C., ALC, provides answers to “why it is so hard to ask your clients about their finances,” and the consequences of not asking them, and Rod Stewart, S.E.C., offers “ideas for establishing a marketing group.”

The S.E.C. Education Foundation presents “S.E.C. Takes it on the Road,” short pieces about our moderators as they travel the country running marketing sessions. In the Spotlight this issue, we sadly report that Hank Haden, S.E.C., one of our most beloved members, passed away on April 13th.

In the History Files, William Broadbent, S.E.C., CCIM, outlines why clients benefit from counseling; and Cliff Weaver, S.E.C., CCIM, wrote a tongue-in-cheek essay about how to be “unprofessional from A to Z.”

Enjoy this issue, and, as always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via email:

Jackie Hellingson
S.E.C. Observer Editor

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