Effective Marketing and Transaction Making presented by Peter West, S.E.C., CCIM

Peter WestS.E.C. Education Foundation Proudly presents:

“Effective Marketing and Transaction Making”

** Approved for 7 Hours of CE Credit in Ohio & Indiana**

May 11, 2012, 8:30AM to 5:00PM
Wingate – Meridian Conference Center
7500 Tylers Place, West Chester, Ohio

COST: $79.00 (Includes Course Materials & Continental Breakfast)

Instructor: Peter R. West, S.E.C., CCIM

Peter is licensed in MA, NY, VT and FL. He has been awarded the prestigious S.E.C. designation from the Society of Exchange Counselors and he also holds the CCIM, ABR & CRS designations.

Peter West has been a Realtor since 1984. No stranger to the business, Peter has worked in residential, commercial, appraisal, land, new home sales and as a mortgage originator. Currently he focuses on commercial & investment development for his own behalf or for clients on a nationwide basis. Besides his real estate practice, he is the Vice President and partner of a modular building company, Modular Building Systems, Inc. His approach with clients, whether real estate or construction, is based on a “counseling” model versus a sales approach. Peter is a former National Sales Trainer for Century Real estate Corp. He is a national moderator for commercial equity marketing sessions and a popular and frequent presenter at state and national conventions.


  1. Foundation Principles of Real Estate Marketing
    • A. Real Estate only has a value in relationship to people.
    • B. Foundation Principles of Real Estate Marketing Sessions
  2. Counseling is the foundation of effective marketing and the completion of transactions
    • A. Counseling is the process by which we and our client understand “benefits”
    • B. Why counseling is so important
    • C. How do I counsel clients?
  3. Preparing to market properties and buyers
    • A. Understanding the benefits being offered
    • B. Property Information Package
  4. Transaction formulas
    • A. What are transaction formulas?
    • B. How transaction formulas developed
    • C. Examples of transaction formulas
    • D. Where do I learn about more formulas?
  5. Building a multiple property transaction to get to closing
    • A. One “leg” at a time-the starting place
    • B. Establish the second “leg”
    • C. Establish the third “leg”
    • D. The closing process
  6. Marketing Venues
    • A. Conventional marketing
    • B. Marketing sessions
    • C. Networking
    • D. Pro-Active Marketing
    • E. E. Developing marketing strategies

Hotel & Travel Information

Wingate Hotel
7500 Tylers Place
West Chester, Ohio 45069

The special room rate for meeting attendees is $92. Call the hotel to make your reservations: (513) 777-1101.

Make your hotel reservations early; we have a limited number of rooms available. The cut off day for reservations is April 19, 2012 .

Visit www.wingatehotels.com to learn about the hotel, and visit www.cincyusa.com to learn about the Greater Cincinnati area. Call AVIS, (800) 331-1600 and give our AWD# D833386 for special rates.

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