Inside this Issue – Winter 2011

Welcome to the winter 2011 issue of the S.E.C. Observer. In this issue, Chris Dischinger, S.E.C., presents his final article as the 2011 President of S.E.C., and does an excellent job of defining the “history and importance of equity marketing.”

Jim Brondino, S.E.C., CCIM, completes his series on moderators as “value creators” in part two; and Ernie Eden reveals his “top ten multifamily performance tips from 2011.” Hunter Quistgard, S.E.C., explains how “perception drives all transactions,” and Steve England, S.E.C., ALC, provides formulas and strategies for “finding transactions in ‘dead’ listings.”

The S.E.C. Education Foundation presents “S.E.C. Takes it on the Road,” short pieces about our moderators as they travel the country running marketing sessions. In the Spotlight, guest author Jeffrey S. Weil, MCR.h, CCIM, SIOR, Senior Vice President of Colliers International, shares his “corporate office perspectives” in Office

In the History Files, Richard Reno, S.E.C., advises brokers to “ask these questions first” before taking on a client; and Cliff Weaver, S.E.C., CCIM, imparts “personal money management” tips.

Anthony J. Bruozas of Childress Duffy Ltd., a national sponsor for the Society, provides valuable advice to the mortgagee when “providing financing for the sale of equipment, to confirm that their interest is correctly defined in the insurance policy.”

Enjoy this issue, and, as always, we welcome your comments, suggestions, and submission of articles to be considered for publication. Please contact the S.E.C. office via email

Jackie Hellingson
S.E.C. Observer Editor

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