S.E.C. Real Estate Observer

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Jim Keller, a fellow S.E.C. Member, and I read western lore avidly, and have been doing so for more years then we care to remember. We both agree that the Western world of old, which we have grown to love, accurately depicts the true meaning of Americana. Those men of old had a code of conduct that was a way of life and woe unto the one who violated it.

We can all take a page out that book, for in times of stress when deals are, at the very least, difficult to bring about, there may be the temptation to cut corners. Daily we see all around us the moral decline and those caught up in an effort to fast track a profit at the expense of their own integrity. We see this from Wall Street to Washington. Bad examples for both grownups and young people alike, living rudderless lives….. living only on the very edge.

Members of the Society of Exchange Counselors have always taken pride in our integrity and the ability to rely upon the truth and know that when we give our word it is sealed in stone. We must guard this code of conduct and we expect it from anyone who participates in our meetings. We are already practicing the “The Code of West,” but it is good to remind ourselves of that occasionally:

Code of the West

• LIVE EACH DAY WITH COURAGE
• TAKE PRIDE IN YOUR WORK
• ALWAYS FINISH WHAT YOU START
• DO WHAT HAS TO BE DONE
• BE TOUGH, BUT FAIR
• WHEN YOU MAKE A PROMISE, KEEP IT
• RIDE FOR THE BRAND
• TALK LESS AND SAY MORE
• REMEMBER SOME THINGS ARE NOT FOR SALE
• KNOW WHERE TO DRAW THE LINE

Ron Robinson is a commercial real estate broker based in Las Vegas, Nevada. He has been involved in the creative real estate market for many years. Ron is a long time member of the Society.