Knowledge is Power – or Is It?

We have heard it ringing in our ears ever since we were old enough to attend school — knowledge is power. One of the great challenges for us is to learn to efficiently leverage that knowledge. I prefer to take the concept even one step further. Power is created by the successful application of knowledge, at the right time, with the proper emphasis, and for the right reason.

But is knowledge power or a very commanding weapon? Improperly wielded, knowledge has caused irreparable damage. Wrongfully used, knowledge is intimidating, terrifying, abusive and caustic. On the other hand, knowledge can be wondrous, inspiring, beautiful and impressive.

The collection and conversion of information, and the manner in which that information turns into knowledge, ultimately provides us with knowledge that is advantageous or leads to a solution. Knowledge addresses current needs that drive innovation and forward planning.
How is knowledge best obtained? Obviously, there are a number of ways to deliver and impart information whether it be delivered verbally, written or pictorially. Experience, observation, happenstance, process and effort come to mind. But it is through story that the most lasting and effective knowledge is imparted. There is nothing like a good story!

A good story is where communication and education lead to understanding. Many educators have found that the most effective method of communication information and data is through story-telling. It serves as a major component of the educational experience. The telling of a story, married with the educational process, leads to meaningful and lasting understanding. The message brought to the listener in this manner resonates. It heightens understanding and IS the most effective method of communicating.

So, is knowledge power? You bet it is! But remember, how that knowledge is wielded determines whether it is used for beneficial purposes or to bolster one’s ego or dominate another.

A unique characteristic of the S.E.C. is the pervasive attitude that one needs to give in order to receive. A major component of this characteristic is understanding. Those who attend a S.E.C. marketing event are privy to the collective experience and “living stories” of its members and benefit by the information that is conveyed by the communicative process. The result is the raising of the understanding of all in attendance.

The Education Committee of the Society of Exchange Counselors, in concert with the Education Foundation, provides financial assistance, strives to identify and present educational experiences that result in understanding. In the event you have experienced an informative and enjoyable education experience, please inform the Education Committee of the S.E.C. and they will follow up.

Got a good story???

See you at the next story-telling adventure that is a S.E.C. marketing event.

Comments are closed.