The RENO Education Foundation

If the roots are strong, the tree will grow even stronger…

In 1969, Richard Reno decided that many new ideas, formulas and SEC’s had developed techniques during the 1960s and it was time to broaden the educational spectrum in exchanging beyond his class.

He selected five SEC’s and told each of us to develop a seminar based on our strengths and what had worked for us. Richard believed that “doers” should do teach, not theorists.

The original five men he selected were Chatham, Misko, Steele, Walker and Broadbent. Since Reno had the best name recognition, these classes would be taught under the banner of the Richard R. Reno Educational Foundation.

Chuck Chatham developed a 5-day class on the Art of Real Estate Counseling. This had been a missing link in the real estate field.
Jim Misko developed a course on Creative Financing.

Bob Steele developed a course featuring 100 different formulas for solving real estate problems (only one of which was cash).

Wally Walker taught an introductory class motivating agents to “think outside the traditional box” of buy, sell and pay taxes.

Bill Broadbent, the first S.E.C.-CCIM in America developed a class called Conceptual Bridges Between Property and People, offering a middle ground between Richards Reno’s “Real Estate is a people and psychology business” versus the CCIM “Real Estate is a property and numbers business.”

Within a couple of years, Reno added three additional instructors. Warren Harding taught a class on exchanging. Bud Zander developed a class on multi leg exchange techniques, (Zander method) and Cliff Weaver and Colby Sandlian taught a class on Broker Estate Building

All these classes were actively presented in different parts of the country from 1970 into the late 80’s when continuing education became a reality in many states… the beginning of the end for creative real estate education.

As Royce Ringsdorf S.E.C. put it, “Education was no longer desired because it was required.”

Today, the Society of Exchange Counselors has re-dedicated itself to the mission of teaching the philosophy of creative real estate through its SEC Education Foundation…the rebirth of Dick Reno’s dream…

Now, more than ever, the principles upon which the SEC was founded are needed. Perhaps Education will be desired again precisely because, while not required for the simple task of having a license, it is critical to the success of the individual in today’s complex real estate industry…

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