Just Thinking

Technology and the SEC

We cannot lose the essence of what the Society is all about. Which begs the question, how do we effectively integrate the technology that Bill Warr and now Tom Langel have brought to the SEC and still remain grounded in the original SEC marketing concept, i.e., that we are in a people business? We need to brainstorm and problem solve. Technology is only a tool. How we use it is a question for all of us to ponder as the Internet invades the real estate business.

Attracting quality guests

I have always believed that personal invitations to our meetings work best. Mass mailings and advertising will tend to deteriorate the quality of the guests we wish to attract. Our members should make a greater effort to keep their eyes out for potential quality guests. We in leadership should consistently remind our members of the need to find quality real estate professionals and introduce them to the Society.

The Society and Education

The Society is different. We represent a philosophy that the real estate industry, in this age of specialization and technology, needs now more than ever. We believe in People. We believe that counseling is the path to client relationships that lead to client satisfaction. We pride ourselves on “People Skills.”

The question is how do we spread the word? How do we communicate the message? One avenue that has always been successful for the Society is Education. We must re-commit the Society to teach our philosophy, our business principles and our marketing concept. There is nothing more powerful than Equity Marketing when coupled with experience and counsel. It is who we are. It is what we do. We need to tell the world. Education is the road to success…

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