Inside this Issue – Summer 2021
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Welcome to the Summer 2021 issue of the S.E.C. Observer. In this issue, Joe Crowley, S.E.C., 2021 President of the Society, tells everyone to have a great summer.

Jason Mittman, S.E.C., CCIM, counsels us on why embracing fear and failure leads to growth. Darryl McCullough, S.E.C., CCIM, receives the Taylor Award for his dedication of over twenty years to help rehabilitate offenders.  Ron J. Robinson, S.E.C., explains why counseling and really understanding our clients’ needs should be our objective; and Bob Steele, S.E.C. shares his formulas for counseling and control.  Steve Fithian, S.E.C., 2021 president of the S.E.C. Education Foundation, gives us an update on the foundation’s activities. The Society News Briefs section includes information about our upcoming meetings in Newport Beach, California, and a presentation by Ted Blank, S.E.C., CCIM, of his counseling course, Understanding Your Client, that will include special appearances by some of our S.E.C. masters who will share their wisdom with course attendees to commemorate the S.E.C.’s 60th Anniversary. You will also find information about the upcoming, two-day Broker Estate Building Course, presented by Gary Vandenberg, S.E.C., CCIM, and John Brennan, S.E.C., CCIM, in Wichita, Kansas—as well as our November marketing session in Chattanooga, Tennessee.

Brandon Sanders, S.E.C. is featured In the Spotlight, and you will learn how his path changed from golf champion to commercial real estate; in the History Files, Yvonne Nasch, S.E.C., CCIM, asks whether you want to lead or follow.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via email at

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message


Have a great summer and Members & invited guests plan to be at the 60th anniversary.

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Feature Articles

Fear and Failure

At the recent S.E.C. Cincinnati Marketing Meeting in May, I was honored to be on a panel discussion with Mr. Steve Barker and Ms. Vicki Yeomans. The question, “What advice would you give to the 25-year-old you?” was posed to me. The three of us could have each spent all day articulating our thoughts, but […]

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Society Columns

The Taylor Award Darryl McCullough

Gravenhurst volunteer honoured nationally for dedication to Beaver Creek inmates
For more than 20 years, Darryl McCullough has dedicated his time to help rehabilitate offenders

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S.E.C. Education Foundation

S.E.C. Education Foundation News

The S.E.C. Education Foundation is pleased to announce that Ted J. Blank, S.E.C., CCIM, will present Understanding Your Client (which qualifies as a core course in counseling) in Newport Beach, California, on September 19, 2021. The course will include special appearances by some of our S.E.C. Masters who will share their wisdom with the attendees […]

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In the Spotlight

Brandon Sanders

Biography Brandon Sanders’ life completely changed when he broke his back. As a college senior at Baylor University, Brandon broke his back during an amateur golf tournament. Brandon’s life was, at the time, very much focused on golf. He picked up a club for the first time at age 10. After going to a summer […]

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The S.E.C. History Files

To Lead or to Follow?

To Lead or to Follow? The Choice Is Ours! Yvonne Nasch, CCIM, S.E.C. Editor’s Note: This article was first published in the 1979 issue of the CCIM newsletter. Think and choose wisely, for we are the masters of our fate. So, what will it be? If, out of comfort, we choose to follow, we may […]

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Formulas and Strategies

Recognizing Our Real Business

It is important to really recognize our true business function. MBA College classes teach that it is important for any venture to have a mission statement identifying that primary function. There is a true story that occurred some years ago during a formal dinner in Paris, where there were present many industry dignitaries, and, among […]

:: read this article Counseling & Control

Counseling leads automatically to control or disassociation with the opportunity to associate at some later date.
Counseling is: a) Listening to what is being said and to what is being implied. current market conditions permit you to make happen. c) etc.

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Society News Briefs

September Marketing Conference

The Society’s 60th Anniversary! S.E.C. National Invitational Marketing Session Newport Beach, California September 19–22, 2021 The S.E.C. National Invitational Marketing Session will be held at the following location: The Newport Marriott 900 Newport Center Drive Newport Beach, CA  92660 Telephone: (949) 640-4000 Click this link to make your reservations! Make your hotel reservations early, as […]

:: read this article Understanding Your Client

Understanding Your Client Ted J. Blank, S.E.C., CCIM Newport Beach, California Sunday, September 19, 2021 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Ted Blank, S.E.C., CCIM, will present Understanding Your Client (the course qualifies as a Core Course for Counseling), from 9:00 a.m. to 4:00 p.m. on […]

:: read this article Broker Estate Building September 2021

Topics Covered:
• Goals for your Real Estate Portfolio
• Alternative Ways to use Real Estate Exchanges
• The Use of Various Types of Real Estate Options
• How to Work with Banks to Buy More Property
• How to Enhance your Ability to Sell through
Creative Seller Financing
• Increase your Wealth with Real Estate Formulas

:: read this article November Marketing Conference

S.E.C. National Invitational Marketing Session Chattanooga, Tennessee November 14–17, 2021 The S.E.C. National Invitational Marketing Session will be held at the following location: The Westin Chattanooga 801 Pine Street Chattanooga, TN 37402 (423) 531-4653 The room rate is $179, single or double. Make your hotel arrangements early (Reservations Link) because we have a limited number […]

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