Inside this Issue – Summer 2019
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Welcome to the Summer 2019 issue of the S.E.C. Observer. In this issue, Lance Warner, S.E.C., 2019 President of the Society, provides a quick primer on the cold storage industry.

Jason Mittman, S.E.C., CCIM, encourages you to focus on the small wins—not the big victories, to be successful.  Chase Magnuson, CEO of the Planned Giving Alliance, explains why this may be a good time to take advantage of a billion-dollar giving opportunity. Darryl McCullough invites you to use my equity, and  Bob Steele, S.E.C., illustrates how we create from the inside out as he identifies who or what is the most important thing in an exchange.  Brandon Sanders, S.E.C., CCIM, 2019 President of the S.E.C. Education Foundation, gives us an update on the Foundation’s activities.

The Society News Briefs section includes information about our upcoming meetings in Wichita, Kansas, and San Francisco, California, as well as information about Applying Lessons from the World’s Toughest Races, a terrific course that will be presented by Jason Mittman, in Wichita, Kansas, in September.

The interesting life and career of David Cook, S.E.C, SIOR is featured In the Spotlight. In the History Files, William Broadbent provides us with the history of national real estate organizations. 

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. Office via e-mail at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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Cold Storage—A Quick Primer As some of you know, I have been studying the cold storage industry, and several people have asked me for information about this growing industry. It is a very specialized property type, and it’s not for the faint hearted. Construction costs easily exceed $170 per square foot, sometimes going above $210 […]

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Feature Articles

Focus on the Small Wins, Not the Big Victories
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People in real estate tend to be competitive. Really competitive. The upside of that drive is we show up, use skill and action plans, overcome obstacles, solve problems, and press on courageously to get the job done. When we are successful, we acknowledge, are rewarded for, and celebrate the big victory. The relentless pursuit of […]

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Society Columns

REAL ESTATE – The Billion Dollar Charitable Giving Opportunity
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In many areas of the country the real estate market continues to strengthen – average property values are up, days on the market are down, and inventory is low. However, many owners of highly appreciated real estate are being encouraged to consider smarter liquidation strategies.

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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The Ed Foundation is pleased to report on the success of two highly anticipated courses at our last two meetings. “Seven Deadly Sins,” presented by Ted Blank at the recent S.E.C. meeting in Salt Lake City, and a Formulas Course presentation from Mark Johnson and Tommy Cummings at the Charlotte, North Carolina, meeting in May […]

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In the Spotlight

David Cook
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Background and Education David Cook was born in Dallas, Texas, in 1949 to a small family as the older of two boys, with his younger brother being born four years later. David grew up in the Dallas area, where he enjoyed hobbies such as fishing, hunting, playing football, and running track throughout his junior high […]

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The S.E.C. History Files

The History of National Real Estate Exchange Organizations
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In the late 1950s, Richard R. Reno of San Diego, California, suggested to the National Association of Realtors (NAR) that some type of exchange group be set up under the umbrella of NAR. The existing International Traders Club didn’t have much structure or function. A committee was formed to study the idea, and Richard Reno […]

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Formulas and Strategies

Use My Equity
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How often do you wonder about the added yield potential of the free and clear property and/or other equity sitting dormant in your portfolio? Many times, developers, investors, and/or business owners (hereinafter called the “Sponsor”) are short on capital to get quality deals funded. The banks or other lenders may have shown interest in funding […]

:: read this article We Create from the Inside Out
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When you ask a potential exchange client, “What will you take?”, the client will usually go on a mental shopping trip. You basically can’t go shopping with an equity like you can money, so you are letting a client go a-field from reality.

:: read this article Who or What is the Most Important Thing in an Exchange?
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As a broker in transaction here are your choices for answers to the above question: a) your client, b) your client’s property, c) the other client, d) the other client’s property, e) the other broker, f) financing, g) geography

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Society News Briefs

September Marketing Conference
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S.E.C. National Invitational Marketing Session Wichita, Kansas September 15–18, 2019 The S.E.C. National Invitational Marketing Session will be held at: Drury Plaza Hotel 400 West Douglas Avenue Wichita, KS 67202 Call (800) 325-0720 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date for […]

:: read this article Applying Lessons from the World’s Toughest Races
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Applying Lessons from the World’s Toughest Races Wichita, Kansas Sunday, September 15, 2019 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Jason Mittman, S.E.C., CCIM, will present Applying Lessons from the World’s Toughest Races in Wichita, Kansas, from 9:00 a.m. to 4:00 p.m. on September 15, 2019. In […]

:: read this article November Marketing Conference
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S.E.C. National Invitational Marketing Session San Francisco, California November 10–13, 2019 The S.E.C. National Invitational Marketing Session will be held at: Marines’ Memorial Club and Hotel 609 Sutter Street San Francisco, CA  94102 Call (415) 673-6672 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The […]

:: read this article Alex Ruggieri Receives Partnership Circle Award Recognized As A Top Advisor In 2018
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CHAMPAIGN, IL, March 11, 2019 – SVN, International Corp, one of the nation’s largest commercial real estate investment brokerage firms, awarded Alex Ruggieri with the Partnership Circle’s Award and recognized him as a top advisor in 2018. Ruggieri serves as senior advisor for SVN-Ramshaw Real Estate in Champaign, Illinois.

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