Inside this Issue – Spring 2021
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Welcome to the Spring 2021 issue of the S.E.C. Observer. In this issue, Joe Crowley, S.E.C., 2021 President of the Society, reminds us what to do when spring is in the air.

Steve Barker, S.E.C., CCIM, continues the adventures of Jack Jones and his quest to transfer his knowledge and “pay it forward.” Mark Lechner, S.E.C., comprehensively demonstrates why development of affordable housing benefits the community. William Stonaker, S.E.C., CCIM, ponders what happened when the world paused; and Stephen R. England, S.E.C., shares excellent guidance on seeking assistance outside the room. Steve Fithian, S.E.C., 2021 President of the S.E.C. Education Foundation, gives us an update on the Foundation’s activities. The Society News Briefs section includes information about our upcoming meetings in Greenville, South Carolina, and Cincinnati, Ohio.

Sadly, In the Spotlight is dedicated in memoriam to one of our most treasured members, Margaret H. Sedenquist, and you will enjoy learning about her amazing career, life, and accomplishments.  In the History Files, Chet Allen, S.E.C., explains why the developer needs a creative real estate broker.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. Office via email at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

Spring Is In The Air
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Springtime is for cleaning. Getting rid of the old things we do not use or are outdated. Remembering the past and lessons it has taught us is good, but live in the today and embrace the future. As we age, many of us tend to live in the past. Clinging to what we had, blinds […]

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Feature Articles

The One – Jack Jones
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Jack Jones, as he had done countless mornings before at the local Starbuck’s, stirred a little sugar into his first cup of “high test” and opened his Wall Street Journal to purvey the happenings of the day. The news remained mixed. The usual political and economic turmoil, oil production damaged by cancellation of the Keystone […]

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Society Columns

How the Development of Affordable Housing Benefits the Community
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I’d like to start by letting everyone know that I used facts and figures from several studies and articles written about the need and benefits of developing affordable housing. The need for affordable housing is more necessary than ever, not only for those relying on this housing, but for neighborhoods that need the community benefits […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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S.E.C. Education Foundation News Steve Fithian, S.E.C. 2021 S.E.C. Education Foundation President The S.E.C. Education Foundation is pleased to announce that Jason Mittman, S.E.C., CCIM, will present “Applying Lessons from the World’s Toughest Races” in Greenville, South Carolina, on March 21, 2021. This course is only available in person. On May 16, 2021, Jason Dillard […]

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In the Spotlight

Margaret Sedenquist
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Margaret H. Sedenquist, S.E.C., In Memoriam Margaret H. Sedenquist, S.E.C., was a longtime member of the Society and served as its President in 1995 and 1996. Her biography is a story of adventure, intellect, and courage. Childhood and School: Margaret had deep roots in the state of Wyoming and in its history. She said, “The […]

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The S.E.C. History Files

Developing the Developer
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Editor’s Note: This article first appeared in the July 1975 issue of the Real Estate News Observer. Recently I was a moderator at a marketing session attended by some 75 well-above-average real estate professionals. One broker was presenting an excellent pack­age, part of which was some land ready for development. I asked the 75 brokers, […]

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Formulas and Strategies

When the World Pressed Pause
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This is completely ridiculous. As I sit here, I am about to leave for the highlight of my day today—at 4:30 I get my first injection of the COVID Pfizer vaccination. Sad that now I have to wait three weeks for another “anticipation high”—the second dose. I am so glad that 2020 is gone, but […]

:: read this article Outside the Room
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When you participate in a Society of Exchange Counselor marketing session, there is a trove of creative ideas and advice you can take home, all given freely by Society Counselors at the session to assist any guests or Counselor attendees. Sometimes a creative solution is not immediately endorsed by your client, banker, or managing broker. […]

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Society News Briefs

March Marketing Conference
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S.E.C. National Invitational Marketing Session Greenville, South Carolina March 21–24, 2021 The S.E.C. National Invitational Marketing Session will be held at: The Hyatt Regency Greenville 220 N. Main Street Greenville, SC  29601 Call (864) 235-1234 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. Visit Greenville […]

:: read this article Applying Lessons from the World’s Toughest Races
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Applying Lessons from the World’s Toughest Races Jason Mittman, S.E.C., CCIM Greenville, South Carolina Sunday, March 21, 2021 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Jason Mittman, S.E.C., CCIM, will present Applying Lessons from the World’s Toughest Races from 9:00 a.m. to 4:00 p.m. on March 21, […]

:: read this article May Marketing Conference
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S.E.C. National Invitational Marketing Session Cincinnati, Ohio May 16–19, 2021  The S.E.C. National Invitational Marketing Session will be held at: The Summit Hotel 5345 Medpace Way Cincinnati, OH  45227 Call (513) 527-9900 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. Visit The Summit Hotel for […]

:: read this article Paper on Steroids
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Paper on Steroids Jason Dillard, S.E.C. Cincinnati, Ohio Sunday, May 16, 2021 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Jason Dillard, S.E.C., will present Paper on Steroids, from 9:00 a.m. to 4:00 p.m. on May 16, 2021, in Cincinnati, Ohio.  The course will teach you how to […]

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