Inside this Issue – Summer 2020
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Welcome to the Summer 2020 issue of the S.E.C. Observer. In this issue, Steve Fithian, S.E.C., incoming 2020 President of the Society, stresses the importance of being a student of economics and political science so we can make better decisions in our chosen field of Commercial Real Estate.

Jason Mittman, S.E.C., builds a case for making the best decision you can until you have to make a new decision. Darryl McCullough, S.E.C., CCIM, outlines a no cash acquisition formula.  Lance Warner, S.E.C., 2020 President of the S.E.C. Education Foundation, gives us an update on the Foundation’s activities.

The Society News Briefs section includes information about our upcoming meetings in Indianapolis, Indiana, in September and Fort Lauderdale, Florida, in November.

Monte Froehlich, S.E.C., CCIM, is featured In the Spotlight, and you will learn about his unique history and path to the real estate professions. In the History Files, a Q&A with Richard Reno answers many questions about exchanges and why the Society was created nearly 60 years ago.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. Office via e-mail at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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Megatrends In my last article in early March, I asked the rhetorical question of whether the COVID-19 outbreak was a “Black Swan” that would take the world economy into a recession. It is amazing what can happen in three short months. The consensus of economists is that we are headed toward a world recession. I […]

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Feature Articles

Make the Best Decision You Can until It Is Time to Make a New Decision
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I suffer on and off with “analysis paralysis.” I have many times let fear, lack of data, too much data, the unknown, the known, my opinions, other opinions, and who knows what else interfere with my sound resolve to make a decision. Years ago, a close advisor told me, “Jason, make a decision when you […]

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Society Columns

Weathering the Storm
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Turbulent times produce uncertainty and fear of the unknown. A cloudy crystal ball can not only fuel apprehension but also increase the potential for irrational decision making. As the COVID-19 pandemic continues
to upend the daily lives of people and wreaks havoc on business operations and financial markets around the world

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Formulas and Strategies

No Cash Acquisitions
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We had an excellent quality large asset offered for sale. Owned by a successful nonprofit faith group, it had everything for the discriminating buyer: excellent dining facilities; beautiful, well-appointed motel rooms; cabins; and a land lease section with privately owned homes/cottages, all located on a beautiful, long beach. It had “pride of ownership” written all […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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We have modified our education schedule due to the impact of COVID-19, and we are excited about our online learning opportunities.  On July 14, 2020, Peter R. West, S.E.C., CCIM, will present Methods of Effective Marketing virtually, which makes it available to a much wider audience. Visit the S.E.C. Observer for more information. Development—Rising from […]

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Society News Briefs

September Marketing Conference
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S.E.C. National Invitational Marketing Session Indianapolis, Indiana September 13–16, 2020 The S.E.C. National Invitational Marketing Session will be held at: The Alexander Hotel 333 S. Delaware St. Indianapolis, IN 46204 Call (855) 200-3002 to make your reservation. Make your hotel reservations early as we have a limited number of rooms available. The cutoff date for […]

:: read this article Development—Rising from the Trenches
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Development – Rising from the Trenches William Stonaker, S.E.C., CCIM, and Chris Dischinger, S.E.C. Indianapolis, Indiana Sunday, September 13, 2020  The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that William Stonaker, S.E.C., CCIM, and Chris Dischinger, S.E.C., will present Development—Rising from the Trenches from 8:30 a.m. to 5:00 p.m. […]

:: read this article 1031 Update
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1031 Update Robert Charland, Esq. Fort Lauderdale, Florida Sunday, November 15, 2020 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Robert Charland, Esq., will present a 1031 Update from 9:00 a.m. to 4:00 p.m. on November 15, 2020, in Fort Lauderdale, Florida. Some of the highlights and subjects […]

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In the Spotlight

Monte Froehlich
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Biography Monte Froehlich Monte Froehlich grew up in a large middle-class family in the small town of Norfolk, Nebraska, about two hours north of Lincoln. His father, Virgil, worked for a grocery distribution company. His mother, Janice, was a homemaker. There were six children. Rick is the oldest, then his sister Jean, another brother, Clark, […]

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The S.E.C. History Files

Questions & Answers
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Editor’s Note: This article first appeared in the March 1975 issue of the R.E. News Observer. 1. Question: Many people have called you the father of modern real estate exchanging. When did you really see a need for this field to become a specialty? Answer: It was in the latter part of the 1940s that […]

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