Inside this Issue – Spring 2019
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Welcome to the Spring 2019 issue of the S.E.C. Observer. In this issue, Lance Warner, S.E.C., 2019 President of the Society, expresses his optimism for the coming year.

Ted J. Blank, S.E.C., CCIM, shares 35 years of experience, successes, and failures after attending hundreds of real estate marketing events. The 2018 S.E.C. Awards are defined and announced in Society Columns. Mark A. Johnson, S.E.C., CCIM, asks if your real estate world would be a success without a process or formula. Bob Steele, S.E.C., presents his baseball strategy and how it applies to real estate negotiations. And Brandon Sanders, S.E.C., CCIM, 2019 President of the S.E.C. Education Foundation, gives us an update on the Foundation’s activities.

The Society News Briefs section includes information about our upcoming meetings in Salt Lake City, Utah, and Charlotte, North Carolina, as well as information about “Seven Deadly Sins,” a terrific course that will be presented by Ted Blank in Salt Lake City.

The interesting life and career of Alex Ruggieri, S.E.C, CCIM, is featured In the Spotlight. In the History Files, Clifford Weaver explains what he would do if he only had one listing, and Richard Reno provides the many uses for land in real estate transactions.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. Office via e-mail at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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Lance Warner, S.E.C. 2019 President As I compose this on my flight from our meeting in chilly Houston to the balmy Great Lakes Region (7 degrees, with 18 inches of snow and 4-foot drifts), I am heartened by the comradery, support, and fellowship I received from old friends at our recent S.E.C. Marketing Conference.  I […]

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Feature Articles

The Seven Deadly Sins in Equity Marketing
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This course comes from compiling 35 years of experience, successes, and failures; attending hundreds of real estate marketing events; observing others; and gathering input from fellow brokers. My definition of Equity Marketing is where a broker tries to accomplish his or her client’s goals, using all the skill and talents the broker possesses, to move […]

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Society Columns

2018 Awards
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S.E.C. Observer Editor The Society Awards & Installation Banquet was held in Houston on January 22, 2019. The 2019 Executive Committee Officers were sworn in: Lance Warner, President; Steve Fithian, 1st Vice President; Joseph Crowley, 2nd Vice President; and Bryan Neal, Secretary/Treasurer. Congratulations to the 2019 Executive Committee! One of the highlights of the banquet […]

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In the Spotlight

Alex Ruggieri
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Alex Ruggieri is a senior advisor for SVN-Ramshaw Real Estate. Area of Focus: Investment property sales Years in Real Estate: Over 40 Transaction Volume: Over $500 million Professional Designations: S.E.C., CRE, CCIM, CIPS and FIABCI, NCE Formal Education: MBA from the University of Illinois Residence: Tuscola, Illinois Alex has been with his wife, Sylvia, for […]

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The S.E.C. History Files

If I Only Had One Listing
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Editor’s Note:  This article first appeared in the October 1975 issue of the Real Estate News Observer. I would make sure it was a win­ner: If I had only one listing, I certainly would not have any ex­cuse for not having all the home­work, research and data pertain­ing to the listing and the area where […]

:: read this article Land and its Uses
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Editor’s Note:  This article first appeared in the August 1972 issue of the Real Estate News Observer. There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” It has been found, during […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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Brandon Sanders, S.E.C. 2019 S.E.C. Education Foundation President Spring is approaching, and the S.E.C. Education Foundation is working to provide our members, candidates, and guests with interesting and timely education for 2019. Dana Barnes taught “The Paper Course” in Houston, and the 55 attendees left the course with a new tool to help them in […]

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Formulas and Strategies

Would Your RE World be a Success?
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Would Your Real Estate World be a Success without a Process or a Formula? Mark A. Johnson, S.E.C., CCIM We often do not think about the formulas of life or what it takes to succeed in today’s real estate market. When you woke up this morning, what was the first thing you did? Make or […]

:: read this article Baseball Strategy
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Baseball Formula
You can’t get back a called strike.

Baseball Situation:

When an umpire makes a really bad mistake and calls an obvious ball a strike, it is absolutely futile for the batter to argue. To date, an umpire has never reversed his call but he is a human being and often knows he makes the error, but posture precludes him from correcting it.

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Society News Briefs

March Marketing Conference
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S.E.C. National Invitational Marketing Session Salt Lake City, Utah March 17–20, 2019 The S.E.C. National Invitational Marketing Session will be held at: Marriott Salt Lake Downtown City Creek 75 South West Temple Salt Lake City, UT  84101 Call (801) 531-0800 to make your reservation. Make your hotel reservations early, as we have a limited number […]

:: read this article Seven Deadly Sins
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Seven Deadly Sins Salt Lake City, Utah Sunday, March 17, 2019 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Ted J. Blank, S.E.C., CCIM, will present “Seven Deadly Sins” in Salt Lake City, Utah, from 9:00 a.m. to 4:00 p.m. on March 17, 2019. This is an advanced […]

:: read this article May Marketing Conference
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S.E.C. National Invitational Marketing Session Charlotte, North Carolina May 19–22, 2019 The S.E.C. National Invitational Marketing Session will be held at: Marriott Fairfield Inn & Suites 201 S. McDowell Street Charlotte, NC  28204 Call (704) 372-7550 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The […]

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