S.E.C. Real Estate Observer

For more than 40 years, the Society of Exchange Counselors has been spreading the “Good Word” about creative real estate throughout the nation. Our Society has been at the forefront of equity marketing and client counseling and that dedication has created the unique broker-to-broker marketplace that we now enjoy. The underlying philosophy of the Society [...]

The Society of Exchange Counselors is committed to providing the most professional and productive marketing conferences possible. The teams that organize and manage a marketing conference put a great deal of time and effort into setting the stage for you to be successful. However, the Society can only provide you the opportunity, it is up [...]

The Society of Exchange Counselors is a nationwide non-profit association of independent real estate brokers who emphasize broker-to-broker marketing. The Society places a strong emphasis on education and developing a complete understanding of the client’s needs and objectives. To an S.E.C. member the focus is on the client. In other words, a Society member is [...]

What is your final objective in life? Not sure? Well, here is a little something to think about. As a member or friend of the Society, you have worked your entire career to become “your own best client.” You have achieved your long-term goal of personal freedom and financial independence. You now have an income [...]

Wow, it has been 95 degrees in the shade, the sun is hot and the humidity is 80% plus. Does that sound like summer? Is summer a time of the year when things change in the business world? Does your family have expectations for the summer? Do your clients have expectations for summer? Is it [...]

Picture yourself on the bank of small lake early in the morning. The water is clear and smooth, the birds are singing and the world appears to be perfect in many ways. You pick up a rock and throw it into the lake. Is there a change? Of course there is, the water is no [...]

There is a scene at the end of every episode of the historic Lone Ranger TV series where someone asks the question: “Who was that masked man?” Doing business with a member of the Society sometimes leads one to ask a similar question. Where else among the fraternity of commercial and investment real estate brokers [...]

Herb Drinkwater, an old friend and the former mayor of my hometown Scottsdale, taught me something about the power of words. Herb never saw a problem to solve…he only saw challenges to overcome. We in the Society of Exchange Counselors like to see ourselves as problem solvers…we adhere to a philosophy that says that “Real [...]

An old friend, and one of the most successful entrepreneurs, teachers and business persons I know, shares a story that says a lot about whom we are as members of the Society of Exchange Counselors. Its message is one that every one of us needs to understand and practice in our daily lives. It is [...]

You have heard all the clichés many times: Change is inevitable; Change is our friend; Change is the only constant in life; Change is the place where you’ll find opportunity waiting? Yet the fear of Change is a common reaction. It is in our nature to resist it, to fall back on the tried and [...]