Articles in the The S.E.C. History Files Category

Counseling – What Is It?
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Posted in Spring 2018, The S.E.C. History Files on March 2018
Stats: 192 views and No Comments

Editor’s Note:  This article first appeared in the August 1975 issue of the Real Estate News Observer. Most real estate practitioners believe they are counseling now. Nothing could be farther from the truth.  The common concept of “real estate counseling” is that of a nose-to-nose confrontation with the prospect or client. Let us examine a […]

Ask These Questions First
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Posted in Spring 2018, The S.E.C. History Files on March 2018
Stats: 207 views and No Comments

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Management Problems Do Exist
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Posted in The S.E.C. History Files, Winter 2017 - 2018 on December 2017
Stats: 269 views and Comments Off on Management Problems Do Exist

Editor’s Note: This article first appeared in the July 1972 edition of the Real Estate News Observer. The writer of this article has been in a management position, with refer­ence to properties owned in our name and in the name of corporations which we control. Having had over 25 years of experience in management, our […]

Desire Breeds Counselors
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Posted in The S.E.C. History Files, Winter 2017 - 2018 on December 2017
Stats: 221 views and Comments Off on Desire Breeds Counselors

 Editor’s Note:  This article first appeared in the February 1973 issue of the Real Estate News Observer So you do not want to become an exchangor? Many brokers and salesmen feel that they do not want to spend the time, money, and effort to educate themselves in the specialized field of real estate exchanges. Fine, […]

Ask These Questions First
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Posted in Fall 2017, The S.E.C. History Files on September 2017
Stats: 307 views and Comments Off on Ask These Questions First

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Personal Money Management
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Posted in Fall 2017, The S.E.C. History Files on September 2017
Stats: 358 views and Comments Off on Personal Money Management

Editor’s Note:  This article first appeared in the July 1975 edition of the Real Estate News Observer. If you are having a problem with cash flow, the reason may be one of the following eight traps in Personal Money Manage­ment. Too Much House: Frankly, it is very easy for the American public to buy a […]

It’s Heavy and It’s a Challenge
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Posted in Spring 2017, The S.E.C. History Files on April 2017
Stats: 367 views and Comments Off on It’s Heavy and It’s a Challenge

Editor’s Note:  This article first appeared in the April 1975 issue of the Real Estate News Observer 1975 EDITOR’S NOTE: In mid-Janu­ary, the National Society of Ex­change Counselors elected Clif­ford Weaver as its President. He replaces Richard R. Reno of San Diego, California, who was presi­dent and founder of the Society. Reno has received every […]

Free Publicity
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Posted in Spring 2017, The S.E.C. History Files on April 2017
Stats: 438 views and Comments Off on Free Publicity

The essence of good publicity is involvement. Realtors must get involved in things other people are doing if they expect to get publicity. There is an old saying in the Public Relations business that sounds something like, “There is no such thing as Bad Publicity – only Bad Advertis­ing,” which, when translated into plain talk, […]

If I Only Had One Listing
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Posted in The S.E.C. History Files, Winter 2017 on February 2017
Stats: 435 views and Comments Off on If I Only Had One Listing

Editor’s Note:  This article first appeared in the October 1975 issue of the Real Estate News Observer. I would make sure it was a win­ner: If I had only one listing, I certainly would not have any ex­cuse for not having all the home­work, research and data pertain­ing to the listing and the area where […]

Getting Cash Fees in Exchanging
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Posted in The S.E.C. History Files, Winter 2017 on February 2017
Stats: 391 views and Comments Off on Getting Cash Fees in Exchanging

Editor’s Note: This article first appeared in the May 1972 issue of the Real Estate News Observer. Cash is not a forgotten word in exchanging. It is not a bad or dirty word. Like many courses of events, exchanging sort of took root in Oregon about 1960 – and while slow to grow and prosper, […]