Articles in the The S.E.C. History Files Category

It’s Heavy and It’s a Challenge
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Posted in Spring 2017, The S.E.C. History Files on April 2017
Stats: 138 views and No Comments

Editor’s Note:  This article first appeared in the April 1975 issue of the Real Estate News Observer 1975 EDITOR’S NOTE: In mid-Janu­ary, the National Society of Ex­change Counselors elected Clif­ford Weaver as its President. He replaces Richard R. Reno of San Diego, California, who was presi­dent and founder of the Society. Reno has received every […]

Free Publicity
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Posted in Spring 2017, The S.E.C. History Files on April 2017
Stats: 152 views and No Comments

The essence of good publicity is involvement. Realtors must get involved in things other people are doing if they expect to get publicity. There is an old saying in the Public Relations business that sounds something like, “There is no such thing as Bad Publicity – only Bad Advertis­ing,” which, when translated into plain talk, […]

If I Only Had One Listing
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Posted in The S.E.C. History Files, Winter 2017 on February 2017
Stats: 215 views and No Comments

Editor’s Note:  This article first appeared in the October 1975 issue of the Real Estate News Observer. I would make sure it was a win­ner: If I had only one listing, I certainly would not have any ex­cuse for not having all the home­work, research and data pertain­ing to the listing and the area where […]

Getting Cash Fees in Exchanging
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Posted in The S.E.C. History Files, Winter 2017 on February 2017
Stats: 175 views and No Comments

Editor’s Note: This article first appeared in the May 1972 issue of the Real Estate News Observer. Cash is not a forgotten word in exchanging. It is not a bad or dirty word. Like many courses of events, exchanging sort of took root in Oregon about 1960 – and while slow to grow and prosper, […]

Developing the Developer
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Posted in Fall 2016, The S.E.C. History Files on October 2016
Stats: 360 views and No Comments

Editor’s Note:  This article first appeared in the July 1975 issue of the Real Estate News Observer. Recently I was a moderator at a marketing session attended by some 75 well above-average real estate professionals.  One broker was presenting an excellent pack­age, part of which was some land ready for development.  I asked the 75 […]

Experts Provide Protection
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Posted in Fall 2016, The S.E.C. History Files on October 2016
Stats: 324 views and No Comments

Editor’s Note: This article first appeared in the April 1973 issue of the Real Estate News Observer. In the Beginning Mr. and Mrs. Seller had purchased an industrial parcel of land some five years ago for $200,000. They purchased the property for 25 percent down and agreed to pay the balance over five years. They […]

Ask These Questions First
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Posted in Summer 2016, The S.E.C. History Files on June 2016
Stats: 460 views and No Comments

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Counseling – What Is It?
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Posted in Summer 2016, The S.E.C. History Files on June 2016
Stats: 571 views and No Comments

Editor’s Note:  This article first appeared in the August 1975 issue of the Real Estate News Observer. Most real estate practitioners believe they are counseling now. Nothing could be farther from the truth.The common concept of “real estate counseling” is that of a nose-to-nose confrontation with the prospect or client. Let us examine a dictionary […]

The Birth of a Seminar
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Posted in Fall 2015, The S.E.C. History Files on October 2015
Stats: 692 views and No Comments

How does a Seminar/Workshop begin? Perhaps you think somebody just sat down and decided to write two or three day’s worth of material on a subject he was familiar with, and then asked other people to pay money to hear him read it off. Not so! That just wouldn’t work. Why? Well, because the “other people” would probably think they could do a better job, so why pay someone else for what they could do themselves?

Are You a Fervent Feldon?
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Posted in Summer 2015, The S.E.C. History Files on August 2015
Stats: 810 views and No Comments

Are you one of the Fervent Few? And who, you may ask, are the Fervent Few? They’re that group of people, or perhaps we should more specifically say real estate licensees, who look around and see a group of outstanding people in the real estate field doing extremely well.