S.E.C. Real Estate Observer

In the last article I spoke about the duties of the Moderator, what price is and how it is established, client participation, and TAKERS. Now, how does the Moderator fit into this equation? Moderators must be cognizant that value equates to the sum of the benefits as may be identified and/or interpreted by each individual.

Moderators, by definition, are those who preside over an assembly, meeting, or discussion. In the context of our marketing session framework, a Moderator is a communication facilitator or conduit acting in the capacity of a catalyst and transaction merchant. Pursuant to these definitions are various responsibilities and functions that are implied when one accepts the role of moderating.

“What has worked?,” “What is working?” and, “What will work in the future?” As one looks back at good times and bad, it always is important to go back to the “basics.” This checklist is for all brokers, to step back and take an inventory on the “basics” to attain success in our business.

Most of us in the commercial real estate business today know that we have some major banking issues to deal with. We have all heard the following regularly…

A discussion on Canada has been requested. To that end, below we will touch briefly on Canada Demographics, Canada’s Economy, My Target Market, Canadian Taxes and Summary U.S./Canada Relations…

I had a disturbing conversation with a 35-year-old small businessman yesterday. He confirmed what I have observed. We seem to have produced a generation of young folks who have little desire to own and build their own businesses.

After six active and profitable decades buying, selling and developing commercial real estate nationwide, it’s past time for Colby Sandlian to sit back and enjoy the fruits of all that labor. Not a chance, scoffed the 79-year-old operator dubbed the Yoda of commercial real estate by his Wichita peers.

Knowing the client is one of the major keys. This takes time and preparation. Finding out what is important to the client, and not you, is critical. By approaching the client in this manner a rapport and a relationship is established. This relationship involves establishing an orderly way to address the client’s needs and solving the “problem” the client is experiencing. In order to achieve the relationship one must delve into the client’s past, their current state of affairs and what they expect in the future. This allows you to understand the entire picture of the client’s circumstances. Understanding the total set of circumstances surrounding the client provides us with the information we can draw upon to formulate, create, and design a feasible transaction.

With the success of Harry Hustler’s debut as a speaker at a recent state NAR meeting, which he was invited to share and impart his long tenure real estate wisdom, Harry was asked to remain for a more e intimate round table discussion after the main festivities. Harry, uncomfortable with the modest notoriety, was however heartened that this extension and further definition of his business philosophy in the hope that it may help some looking for a new and different perspective to incorporate into their brokerage and real estate repertoire.

If you research real estate websites you will find that some are pretty good. Others are not so good, and almost every site could do more to improve search engine visibility. Everyone should care about their website because it is a reflection on you. It works for you 24 hours per day, 7 days a week and 365 days a year. Hosting costs are minimal. Once the site is up and running, incremental costs are low. For a potential client, it may be the first impression they have of you. The impression your website makes is under your control and direction.