Author Profile: Bob Steele, S.E.C.

Biography »

Bob Steele, S.E.C. (Borrego, California) is a life member of the Society of Exchange Counselors and an accomplished author, educator, exhangor and investor. One of the founders of the Society, his formulas for the acquisition of real property and the solutions to the challenges of real estate ownership are the hallmark of today's Creative Real Estate business. Based in Borrego Springs, California, Bob is one of the founders of the original S.E.C. Real Estate Observer and was the 1969 SEC Counselor of the Year.©2008 The S.E.C. Real Estate Observer

Publications »

The Art of the Positive
By Bob Steele, S.E.C.
Posted in Formulas and Strategies, San Francisco 2005 on 17 Winter 2005
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Editor’s Note: This article first appeared in the December, 1973 issue of The Real Estate News Observer.
Over a period of time and after attending 100 plus exchange meetings, each commercial and investment broker develops his or her own technique of operation. These may vary depending on each person’s portfolio of clients and/or properties, but there [...]

Creativity - Can it Be Learned?
By Bob Steele, S.E.C.
Posted in Autumn 2005, Feature Articles on 17 Autumn 2005
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The following is from memory of part of a class I taught 20 plus years ago. There were two pioneers in the development of creative thinking as a science (or an art). One was a Dr. Parnes, and the other was Dr. Osborne. Many of their students also wrote reports which were available. Both of [...]

The S.E.C. Observer: A Proud History
By Bob Steele, S.E.C.
Posted in Society Columns, Spring 2005 on 17 Spring 2005
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As one of the founders of the original “Reno News Observer” (more affectionate known in its day as “The RENO”) I am both proud and pleased that the RENO has been re-born and is alive again today as The S.E.C. Real Estate Observer.
The magazine was born in a time when many of us were intent [...]

Teach to Learn
By Bob Steele, S.E.C.
Posted in The S.E.C. History Files, Winter 2004 on 16 Winter 2004
Stats: 67 views and No Comments

It seems that the modern Commercial and Investment Real Estate broker is on an endless educational cycle. Many of the states are upgrading their brokerage educational requirements and in some states there is a program whereby each licensee must accumulate a certain number of educational hours each and every year in order to retain his [...]

The Pro Bono Formula
By Bob Steele, S.E.C.
Posted in Feature Articles, Winter 2003 on 14 Winter 2003
Stats: 63 views and No Comments

The first time I used the Pro Bono (”for the good”) Formula was for the mother and father of a client. It was many years ago, but it set the stage for several things for me in the future and it is still working today.
Most lawyers from time to time provide their professional services to [...]

The Performance Mortgage: A Wonderful Tool
By Bob Steele, S.E.C.
Posted in Autumn 2002, Feature Articles on 14 Autumn 2002
Stats: 56 views and No Comments

The popularity and usage of the Performance Mortgage is rapidly making inroads into the fabric of American real estate. We are becoming blessed with innovative lenders designing a variety of lending instruments that make modern real estate loans really work for our citizenry.
It was just a short while back when they designed the reverse mortgage [...]

Back to the Future
By Bob Steele, S.E.C.
Posted in Feature Articles, Summer 2002 on 11 Summer 2002
Stats: 58 views and No Comments

Average House Price in USA hits $3,000,000!
This headline is an actual quote from a New York Times article dated 4/1/2017.
The SEC Long Long Long Range Planning Committee back in 2002 was right. This august body projected that the average house and condo price in the USA would hit $3,000,000 to $5,000,000 in 15 years. There [...]

You Can’t Solve the Problem at the Level of the Problem
By Bob Steele, S.E.C.
Posted in Feature Articles on 10 Spring 2002
Stats: 55 views and No Comments

There are two approaches to brokerage as I know it. Dick Reno’s way is problem solving. The other is using numbers. Both ways are right but a broker needs to know the difference as the solutions are different. No one way is the only right way, but many of us think it is. None of [...]