Author Profile: Bob Steele, S.E.C.

Biography »

Bob Steele, S.E.C. (Carmel, California) is a life member of the Society of Exchange Counselors and an accomplished author, educator, exhangor and investor. One of the founders of the Society, his formulas for the acquisition of real property and the solutions to the challenges of real estate ownership are the hallmark of today's Creative Real Estate business. Based in Carmel, California, Bob is one of the founders of the original S.E.C. Real Estate Observer and was the 1969 SEC Counselor of the Year.©2009-2011 The S.E.C. Real Estate Observer

Publications »

The Don’t-Wanter is a Key to Many Transactions
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Posted in Fall 2017, Formulas and Strategies on 27 September 2017
Stats: 86 views and No Comments

There is a basic difference between an exchange and a sale.

Information to Obtain Through Counseling
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Posted in Formulas and Strategies, Spring 2017 on 12 April 2017
Stats: 297 views and No Comments

This is a guide list. You will have to develop the specific things you need depending on the
requirements of each individual client case.

Counseling and Control
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Posted in Formulas and Strategies, Winter 2017 on 16 February 2017
Stats: 285 views and No Comments

Counseling leads automatically to control or disassociation with the opportunity to associate at some later date.

Being Flexible Benefits an Exchangor
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Posted in Formulas and Strategies, Winter 2017 on 16 February 2017
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Your chances for success as an exchangor increase with flexibility!

Steele Strategies
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Posted in Fall 2016, Formulas and Strategies on 13 October 2016
Stats: 2,047 views and 1 Comment

How to Operate at an Exchange Meeting Negotiating an Exchange Offer

Steele’s Strategies
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Posted in Formulas and Strategies, Summer 2016 on 10 June 2016
Stats: 630 views and No Comments

Idea Tracking

Steele Strategies
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Posted in Formulas and Strategies, Winter 2016 on 14 February 2016
Stats: 752 views and No Comments
Steele Strategies
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Posted in Fall 2015, Formulas and Strategies on 13 October 2015
Stats: 790 views and No Comments

This is one of the benefits of group brainstorming. Every time someone suggests an idea the other members of the group treat the thought like the forced relationship technique and this often gives birth to another new idea.

Steele Strategies
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Posted in Formulas and Strategies, Summer 2015 on 2 August 2015
Stats: 790 views and No Comments

The Gordon Technique: This is like Richard R. Reno’s un-priced listing concept. The Gordon Brainstorming Technique is for purists. It is the ultimate technique for free-flowing ideas. Think of charades in understanding it.

Brainstorming: Killer Thoughts & Forced Relationships
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Posted in Formulas and Strategies, Spring 2015 on 18 April 2015
Stats: 1,302 views and 1 Comment

Preconceived thoughts: These are taboo when brainstorming. If you have a preconceived idea about a person or a thing, it will cause your brainstorming session to be contaminated. It is the same with everything from religion to the food we eat. For true brainstorming you must let the juices flow. There can be no absolutes.