Author Profile: R. Royce Ringsdorf

Biography »

R. Royce Ringsdorf was born and raised in the Midwest, received his secondary education at the Missouri School of Mines, and Bakersfield College where he majored in Business Administration. Receiving his real estate license in 1956, Ringsdorf worked principally in the sales area until 1966 when he began his specialization in the real estate exchange field. He is a past member of the Society of Exchange Counselors.©2008 The S.E.C. Real Estate Observer

Publications »

The KISS Formula
By R. Royce Ringsdorf
Posted in Summer 2003, The S.E.C. History Files on 15 Summer 2003
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KISS. Not just a romantic or affectionate action. The K.I.S.S. Formula is one thing that we, in the real estate and especially the exchange business, should never forget. It means - Keep It Simple, Stupid!! The Keep It Simple speaks for itself and the Stupid is there to get your attention.
It is amazing how much [...]