Author Profile: Richard R. Reno, S.E.C.

Biography »

Richard R. Reno, S.E.C. (San Diego, California) is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2009-2011 The S.E.C. Real Estate Observer

Publications »

Return for Effort Expended
By Richard R. Reno, S.E.C.
Posted in Fall 2007, The S.E.C. History Files on 17 Autumn 2007
Stats: 590 views and No Comments

Editor’s Note: This article first appeared in the June 1973 issue of the R.E. News Observer.
Commissions and fees collected by real estate practitioners represent the return for efforts expended in their business.
Since in this jet-age no one can successfully hide in one part of the country and do a large volume of business differently from [...]

Taxes
By Richard R. Reno, S.E.C.
Posted in Summer 2006, The S.E.C. History Files on 17 Summer 2006
Stats: 566 views and No Comments

Editor’s Note: This article first appeared in the April 1972 Issue of the Real Estate Observer.
WHAT ABOUT TAXES? The famous case of Judge Learned Hand on the subject of Federal Taxes set forth in the decision that “Taxes are a forced extraction, not a voluntary contribution.” The judge further went on to say that in [...]

We Can’t Be Professional by Legislation Alone
By Richard R. Reno, S.E.C.
Posted in San Francisco 2005, The S.E.C. History Files on 17 Winter 2005
Stats: 485 views and No Comments

Editor’s Note: This article first appeared in the February 1972 issue of The Real Estate News Observer.
As the years go by more and more states are attempting through legislation to “professionalize” the real estate industry. As many practitioners now realize the real estate industry has grown like a weed in the economic garden. It is [...]

In Counseling - What Silence Can Do
By Richard R. Reno, S.E.C.
Posted in Autumn 2005, The S.E.C. History Files on 17 Autumn 2005
Stats: 515 views and No Comments

Editor’s Note: This article first appeared in the September, 1972 issue of the Real Estate News Observer.
If a real estate counselor knows what silence can do to people, there is a very good technique that he should use. Silence causes people to become frustrated, nervous, irritable, self conscious, and almost forces one to talk. The [...]

The Seven C’s
By Richard R. Reno, S.E.C.
Posted in Autumn 2004, The S.E.C. History Files on 17 Autumn 2004
Stats: 467 views and No Comments

Editor’s Note: This article was initially published in the Real Estate News Observer in 1974. It was the second part of a two part article by Dick Reno explaining the format, rather than formula, of the 7 C’s of modern real estate exchanging and counseling. Enjoy!
4. Concentrate
The next step now would be the concentration by [...]

The Seven C’s
By Richard R. Reno, S.E.C.
Posted in Summer 2004, The S.E.C. History Files on 17 Summer 2004
Stats: 451 views and No Comments

Editor’s Note: This article was initially published in the Real Estate News Observer in 194. It was the first in a series of articles by Dick Reno explaining the format, rather than formula, of the 7 C’s of modern real estate exchanging and counseling. We think this information is timeless and we’ll be publishing the [...]

Price, Value, Worth…to Whom?
By Richard R. Reno, S.E.C.
Posted in Autumn 2003, The S.E.C. History Files on 15 Autumn 2003
Stats: 483 views and No Comments

In many “problem solving” meetings conducted by real estate brokers and salesmen, a property will be presented and inevitably someone will say, “What’s it worth?”
Insofar as the writer is concerned, this is a meaningless question. Price, value and worth have to be connected to a person. The same property will have a different value and [...]

Our Way of Life
By Richard R. Reno, S.E.C.
Posted in Summer 2002, The S.E.C. History Files on 11 Summer 2002
Stats: 442 views and No Comments

What is the object of counseling?
It should be apparent what a real estate counselor should determine in counseling with a prospective client and/or a client. However, sadly, there are too many brokers and consultants rather than counselors and by this we simply mean that too many practitioners in the real estate industry talk too much [...]