Author Profile: Richard R. Reno, S.E.C.
Biography »
Richard R. Reno, S.E.C. (San Diego, California)
is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2008 The S.E.C. Real Estate Observer
Publications »
Posted in Summer 2008, The S.E.C. History Files on 31 Summer 2008
Stats: 258 views and No Comments
There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” [...]
Posted in Feature Articles, Winter 2008 on 17 Winter 2008
Stats: 176 views and No Comments
In my opinion, the problem is that there is no logic in our economy - nothing to hang any facts on. I feel this to be the main problem. [...]
Posted in Fall 2007, The S.E.C. History Files on 17 Autumn 2007
Stats: 139 views and No Comments
Editor’s Note: This article first appeared in the June 1973 issue of the R.E. News Observer.
Commissions and fees collected by real estate practitioners represent the return for efforts expended in their business.
Since in this jet-age no one can successfully hide in one part of the country and do a large volume of business differently from [...]
Posted in Summer 2006, The S.E.C. History Files on 17 Summer 2006
Stats: 94 views and No Comments
Editor’s Note: This article first appeared in the April 1972 Issue of the Real Estate Observer.
WHAT ABOUT TAXES? The famous case of Judge Learned Hand on the subject of Federal Taxes set forth in the decision that “Taxes are a forced extraction, not a voluntary contribution.” The judge further went on to say that in [...]
Posted in San Francisco 2005, The S.E.C. History Files on 17 Winter 2005
Stats: 91 views and No Comments
Editor’s Note: This article first appeared in the February 1972 issue of The Real Estate News Observer.
As the years go by more and more states are attempting through legislation to “professionalize” the real estate industry. As many practitioners now realize the real estate industry has grown like a weed in the economic garden. It is [...]
Posted in Autumn 2005, The S.E.C. History Files on 17 Autumn 2005
Stats: 89 views and No Comments
Editor’s Note: This article first appeared in the September, 1972 issue of the Real Estate News Observer.
If a real estate counselor knows what silence can do to people, there is a very good technique that he should use. Silence causes people to become frustrated, nervous, irritable, self conscious, and almost forces one to talk. The [...]
Posted in Autumn 2004, The S.E.C. History Files on 17 Autumn 2004
Stats: 91 views and No Comments
Editor’s Note: This article was initially published in the Real Estate News Observer in 1974. It was the second part of a two part article by Dick Reno explaining the format, rather than formula, of the 7 C’s of modern real estate exchanging and counseling. Enjoy!
4. Concentrate
The next step now would be the concentration by [...]
Posted in Summer 2004, The S.E.C. History Files on 17 Summer 2004
Stats: 84 views and No Comments
Editor’s Note: This article was initially published in the Real Estate News Observer in 194. It was the first in a series of articles by Dick Reno explaining the format, rather than formula, of the 7 C’s of modern real estate exchanging and counseling. We think this information is timeless and we’ll be publishing the [...]
Posted in Autumn 2003, The S.E.C. History Files on 15 Autumn 2003
Stats: 86 views and No Comments
In many “problem solving” meetings conducted by real estate brokers and salesmen, a property will be presented and inevitably someone will say, “What’s it worth?”
Insofar as the writer is concerned, this is a meaningless question. Price, value and worth have to be connected to a person. The same property will have a different value and [...]
Posted in Summer 2002, The S.E.C. History Files on 11 Summer 2002
Stats: 97 views and No Comments
What is the object of counseling?
It should be apparent what a real estate counselor should determine in counseling with a prospective client and/or a client. However, sadly, there are too many brokers and consultants rather than counselors and by this we simply mean that too many practitioners in the real estate industry talk too much [...]