Author Profile: Richard R. Reno, S.E.C.
Biography »
Richard R. Reno, S.E.C. (San Diego, California)
is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2009-2010 The S.E.C. Real Estate Observer
Publications »
Posted in Spring 2010, The S.E.C. History Files on 12 Spring 2010
Stats: 264 views and 1 Comment
The national Society of Exchange Counselors is to be credited with experimenting with and perfecting real estate problem solving. Problem solving actually is a result of brainstorming a problem wherein pros and cons are all brought out. In properly done problem solving, all minds in the room are centered on the same problem at the same time, with nothing else in front of them except the package that describes the property and the problem at hand [...]
Posted in Autumn 2009, The S.E.C. History Files on 25 Autumn 2009
Stats: 326 views and No Comments
Question: Many people have called you the father of modern real estate exchanging. When did you really see a need for this field to become a specialty? Answer: It was in the latter part of the 1940s that I could see the need to become a specialist in the “people business” to succeed in property, and professionally conduct an exchange and counseling business.
Posted in Summer 2009, The S.E.C. History Files on 21 Summer 2009
Stats: 392 views and No Comments
At this time, everyone seems to be concerned with the future of everything. We have been receiving calls from clients and other interested people from all over the country with the question, “What to do?” Should we keep our money in banks? Do we buy gold, silver and so forth? What kind of real estate should we retain?
Posted in The S.E.C. History Files, Winter 2009 on 6 Winter 2009
Stats: 3,838 views and No Comments
Many educators are saying things like, “Twenty to twenty-five years from now, over 90 percent of the jobs will be ones that have not yet been created.” It has also been said, “They are not making any more land.” There seems to be an exception to this last comment, however.
Posted in Summer 2008, The S.E.C. History Files on 31 Summer 2008
Stats: 589 views and No Comments
There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” [...]
Posted in Feature Articles, Winter 2008 on 17 Winter 2008
Stats: 480 views and No Comments
In my opinion, the problem is that there is no logic in our economy - nothing to hang any facts on. I feel this to be the main problem. [...]
Posted in Fall 2007, The S.E.C. History Files on 17 Autumn 2007
Stats: 371 views and No Comments
Editor’s Note: This article first appeared in the June 1973 issue of the R.E. News Observer.
Commissions and fees collected by real estate practitioners represent the return for efforts expended in their business.
Since in this jet-age no one can successfully hide in one part of the country and do a large volume of business differently from [...]
Posted in Summer 2006, The S.E.C. History Files on 17 Summer 2006
Stats: 315 views and No Comments
Editor’s Note: This article first appeared in the April 1972 Issue of the Real Estate Observer.
WHAT ABOUT TAXES? The famous case of Judge Learned Hand on the subject of Federal Taxes set forth in the decision that “Taxes are a forced extraction, not a voluntary contribution.” The judge further went on to say that in [...]
Posted in San Francisco 2005, The S.E.C. History Files on 17 Winter 2005
Stats: 306 views and No Comments
Editor’s Note: This article first appeared in the February 1972 issue of The Real Estate News Observer.
As the years go by more and more states are attempting through legislation to “professionalize” the real estate industry. As many practitioners now realize the real estate industry has grown like a weed in the economic garden. It is [...]
Posted in Autumn 2005, The S.E.C. History Files on 17 Autumn 2005
Stats: 303 views and No Comments
Editor’s Note: This article first appeared in the September, 1972 issue of the Real Estate News Observer.
If a real estate counselor knows what silence can do to people, there is a very good technique that he should use. Silence causes people to become frustrated, nervous, irritable, self conscious, and almost forces one to talk. The [...]