Author Profile: Richard R. Reno, S.E.C.

Biography »

Richard R. Reno, S.E.C. (San Diego, California) is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2009-2011 The S.E.C. Real Estate Observer

Publications »

Management Problems Do Exist
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Posted in The S.E.C. History Files, Winter 2017 - 2018 on 12 December 2017
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Editor’s Note: This article first appeared in the July 1972 edition of the Real Estate News Observer. The writer of this article has been in a management position, with refer­ence to properties owned in our name and in the name of corporations which we control. Having had over 25 years of experience in management, our […]

Ask These Questions First
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Posted in Fall 2017, The S.E.C. History Files on 27 September 2017
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Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

Ask These Questions First
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Posted in Summer 2016, The S.E.C. History Files on 10 June 2016
Stats: 548 views and No Comments

Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

The Birth of a Seminar
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Posted in Fall 2015, The S.E.C. History Files on 13 October 2015
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How does a Seminar/Workshop begin? Perhaps you think somebody just sat down and decided to write two or three day’s worth of material on a subject he was familiar with, and then asked other people to pay money to hear him read it off. Not so! That just wouldn’t work. Why? Well, because the “other people” would probably think they could do a better job, so why pay someone else for what they could do themselves?

The Reno Educational Foundation
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Posted in In the Spotlight, Summer 2015 on 2 August 2015
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For those who are not aware of why the Richard R. Reno Educational Foundation exists, it is simply a matter of historical success in the “people business.” The philosophy of the Reno Educational Foundation is that the Real Estate Business is a “people business,” not a property business, and that the objective of the competent Exchange Counselor is to get better benefits for his or her client by using real estate as a vehicle.

Helping the Client and the Broker, Too
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Posted in Summer 2013, The S.E.C. History Files on 10 August 2013
Stats: 1,290 views and No Comments

While real estate brokers and Counselors are busy fulfilling wishes of clients and getting them better benefits, it is quite advisable that one does not forget to take care of oneself.

Management Problems Do Exist
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Posted in Summer 2012, The S.E.C. History Files on 16 July 2012
Stats: 1,377 views and No Comments

The writer of this article has been in a management position, with reference to properties owned in our name and in the name of corporations which we control. Having had over 25 years of experience in management, our conclusion is that the best management for a busy person is professional management by a Certified Property Manager who has been trained and who is a specialist in all facets of management.

Ask These Questions First
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Posted in The S.E.C. History Files, Winter 2011 on 22 December 2011
Stats: 1,224 views and No Comments

Many things have been written and said about real estate counseling. Here are some random questions which should be answered prior to exposing the property and the client to the marketplace…

Analysis of a Smile
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Posted in December 2010, The S.E.C. History Files on 13 December 2010
Stats: 1,454 views and No Comments

A smile costs nothing, but gives much. It enriches those who receive, without making poorer those who give.

A Few Favorite Real Property Quotes
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Posted in December 2010, The S.E.C. History Files on 13 December 2010
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Theodore Roosevelt said: “Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent…