Author Profile: Richard R. Reno, S.E.C.

Biography »

Richard R. Reno, S.E.C. (San Diego, California) is the highly regarded founder of today's modern real estate exchanging profession as a "people" business. Mr. Reno is president of the National Society of Exchange Counselors, and past president of what today is the Commercial Investment Division of the Institute of Real Estate Brokers. His vast knowledge has attracted a national following to Our Way of Life.©2009-2011 The S.E.C. Real Estate Observer

Publications »

Ask These Questions First
By Richard R. Reno, S.E.C.
Posted in The S.E.C. History Files, Winter 2011 on 22 Winter 2011
Stats: 120 views and No Comments

Many things have been written and said about real estate counseling. Here are some random questions which should be answered prior to exposing the property and the client to the marketplace…

Analysis of a Smile
By Richard R. Reno, S.E.C.
Posted in December 2010, The S.E.C. History Files on 13 Winter 2010
Stats: 444 views and No Comments

A smile costs nothing, but gives much. It enriches those who receive, without making poorer those who give.

A Few Favorite Real Property Quotes
By Richard R. Reno, S.E.C.
Posted in December 2010, The S.E.C. History Files on 13 Winter 2010
Stats: 414 views and No Comments

Theodore Roosevelt said: “Every person who invests in well-selected real estate in a growing section of a prosperous community adopts the surest and safest method of becoming independent…

From Curbstone to Professional
By Richard R. Reno, S.E.C.
Posted in December 2010, The S.E.C. History Files on 13 Winter 2010
Stats: 453 views and No Comments

When a real estate practitioner “sees the light” and decides he wants to be a specialist in the exchanging and counseling field, he has many changes to make.

A Way of Life
By Richard R. Reno, S.E.C.
Posted in Spring 2010, The S.E.C. History Files on 12 Spring 2010
Stats: 700 views and 1 Comment

The national Society of Exchange Counselors is to be credited with experimenting with and perfecting real estate problem solving. Problem solving actually is a result of brainstorming a problem wherein pros and cons are all brought out. In properly done problem solving, all minds in the room are centered on the same problem at the same time, with nothing else in front of them except the package that describes the property and the problem at hand [...]

Questions and Answers
By Richard R. Reno, S.E.C.
Posted in Autumn 2009, The S.E.C. History Files on 25 Autumn 2009
Stats: 624 views and No Comments

Question: Many people have called you the father of modern real estate exchanging. When did you really see a need for this field to become a specialty? Answer: It was in the latter part of the 1940s that I could see the need to become a specialist in the “people business” to succeed in property, and professionally conduct an exchange and counseling business.

Just What is Ahead?
By Richard R. Reno, S.E.C.
Posted in Summer 2009, The S.E.C. History Files on 21 Summer 2009
Stats: 629 views and No Comments

At this time, everyone seems to be concerned with the future of everything. We have been receiving calls from clients and other interested people from all over the country with the question, “What to do?” Should we keep our money in banks? Do we buy gold, silver and so forth? What kind of real estate should we retain?

Land Covered with Land
By Richard R. Reno, S.E.C.
Posted in The S.E.C. History Files, Winter 2009 on 6 Winter 2009
Stats: 4,900 views and No Comments

Many educators are saying things like, “Twenty to twenty-five years from now, over 90 percent of the jobs will be ones that have not yet been created.” It has also been said, “They are not making any more land.” There seems to be an exception to this last comment, however.

Land and Its Uses
By Richard R. Reno, S.E.C.
Posted in Summer 2008, The S.E.C. History Files on 31 Summer 2008
Stats: 882 views and No Comments

There are, of course, many uses for land, and of land, and all competent exchange counselors know that there are several formulas to be applied in handling land unencumbered or “free and clear.” [...]

Forecasts and Opinions
By Richard R. Reno, S.E.C.
Posted in Feature Articles, Winter 2008 on 17 Winter 2008
Stats: 704 views and No Comments

In my opinion, the problem is that there is no logic in our economy - nothing to hang any facts on. I feel this to be the main problem. [...]