S.E.C. Real Estate Observer

This Article is Part of a Series » What is in our Name» In the previous two articles, I first posed the questions: What is in a Name?, followed by, What is in Our Name? The second article spent time examining the word Society as part of our name.
This article will focus on [...]

This Article is Part of a Series » What is in our Name» In the last edition of the Observer, I posed the question: WHAT’S IN A NAME? I wrote my impressions of what a name can mean and what possible implications are in a name. Now, let’s examine what is in OUR name. [...]

Recently I attended a memorial service celebrating the life of an administrator and long time friend at the university that I attended. He was very instrumental in my gaining entrance into the University of Redlands. The chapel was full with as many as 500 guests. Family members, friends and colleagues; one after another each extolled [...]

One of the major problem areas, which permeate all real estate marketing groups, is-”How do we achieve good moderating at our meeting?” Often it is assumed that qualified Moderators will ensure quality production when in actuality, it is the relationship between the Moderator and Presenter that is crucial to achieve the desired results. If there [...]

Marketing sessions for years have employed a person to function as a protagonist. Unfortunately, in too many instances, this person acts as an antagonist. Historically, this individual, labeled the moderator, adopts a supervisory role in the presentation process. In most cases, for somewhere between five to fifteen minutes, the moderator asks questions of a presenter [...]

The astute, successful businessperson has a game plan. It continues to be an amazing fact that so many individuals expect positive results without designing a program or strategy for success.
Success in our side of the real estate business focuses on three basic components:

Marketing
Education
Networking

First, marketing sessions. Marketing sessions are a unique and proven method to market [...]

Technology and the SEC
We cannot lose the essence of what the Society is all about. Which begs the question, how do we effectively integrate the technology that Bill Warr and now Tom Langel have brought to the SEC and still remain grounded in the original SEC marketing concept, i.e., that we are in a people [...]