Author Profile: Ed Berlinski, S.E.C.

Biography »

Ed Berlinski, S.E.C. (Woodland Hills, CA) is involved in real estate counseling, general brokerage, real estate finance, and investor representation. Ed has served on the Board of Governors of the Society, and as Guest Relations Chairperson.©2009-2011 The S.E.C. Real Estate Observer

Publications »

An Overlooked Formula
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Posted in Formulas and Strategies, Spring 2018 on 1 March 2018
Stats: 389 views and Comments Off on An Overlooked Formula

An Overlooked Formula That I Call Up and Out What is the asset class that is always the largest in our Marketing Book?  Of course, we all know the answer ….land. It’s the most challenging asset class to market for a number of reasons.  The most innovative/creative formula I’ve seen is what I call the […]

Is a Twitter Hashtag the Answer? Maybe.
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Posted in Society Columns, Summer 2016 on 10 June 2016
Stats: 776 views and Comments Off on Is a Twitter Hashtag the Answer? Maybe.

Over the years I, like many others who have attended real estate marketing meetings, have pondered this question: “How can we play a part in promoting the local, regional, and national groups where real estate equity marketing takes place? How can we make them more aware of the meetings that are currently taking place across […]

Why I Originate Short Term Mortgage Notes
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Posted in Feature Articles, Winter 2006 on 17 February 2006
Stats: 1,883 views and Comments Off on Why I Originate Short Term Mortgage Notes

I have been originating short term mortgage notes for about twelve years. I have never purchased “paper.” Admittedly, the reasons listed below are those of a biased author. First and foremost, I am a short term lender (one year or less) rather than a long term lender. I associate “time” with risk. The longer the […]

Originating Short Term Loans: The Top Ten Things to Remember
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Posted in Feature Articles, Summer 2004 on 17 July 2004
Stats: 1,297 views and Comments Off on Originating Short Term Loans: The Top Ten Things to Remember

As many of you know, I have been involved in short term mortgage financing for many years. Like every business, there are critical things that have to be incorporated into the transaction. Below, based on my experience, are the top 10 things to remember when you’re involved in lending your funds and taking back a […]

Profit in the Package
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Posted in Formulas and Strategies, Spring 2003 on 15 April 2003
Stats: 1,403 views and Comments Off on Profit in the Package

In counseling with your client and preparing your package for market, it is important to identify profit incentives or other strong reasons for an investor to take your client’s property. It is also an excellent counseling tool to bring your client into the real world. You might want to tell your client, “You know, at […]

An Effective Have-Want Presentation
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Posted in Formulas and Strategies, Spring 2003 on 15 April 2003
Stats: 1,302 views and Comments Off on An Effective Have-Want Presentation

Your time in front of the marketing session is precious, so make it count! Here are some suggestions to further strengthen our skills in presenting Have-Wants. 1. BE PREPARED! A typical Have-Want only takes one minute, so those 60 seconds are crucial to your success. The opportunity to present a Have-Want to a group of […]

Looking Forward
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Posted in Formulas and Strategies, Summer 2002 on 11 July 2002
Stats: 1,467 views and Comments Off on Looking Forward

Here’s a suggestion that I believe will multiply the opportunities at a truly geometric rate to SEC members, Candidates and our friends who are wired into the digital revolution in the real estate business… Did you ever notice the “forward” button at the top of your email screen? Here’s how we can all use it […]