Welcome to the winter 2011 issue of the S.E.C. Observer. In this issue, Chris Dischinger, S.E.C., presents his final article as the 2011 President of S.E.C., and does an excellent job of defining the “history and importance of equity marketing.”
Jim Brondino, S.E.C., CCIM, completes his series on moderators as “value creators” in part two; and Ernie Eden reveals his “top ten multifamily performance tips from 2011.” Hunter Quistgard, S.E.C., explains how “perception drives all transactions,” and Steve England, S.E.C., ALC, provides formulas and strategies for “finding transactions in ‘dead’ listings.”
The S.E.C. Education Foundation presents “S.E.C. Takes it on the Road,” short pieces about our moderators as they travel the country running marketing sessions. In the Spotlight, guest author Jeffrey S. Weil, MCR.h, CCIM, SIOR, Senior Vice President of Colliers International, shares his “corporate office perspectives” in Office Times.com.
In the History Files, Richard Reno, S.E.C., advises brokers to “ask these questions first” before taking on a client; and Cliff Weaver, S.E.C., CCIM, imparts “personal money management” tips.
Anthony J. Bruozas of Childress Duffy Ltd., a national sponsor for the Society, provides valuable advice to the mortgagee when “providing financing for the sale of equipment, to confirm that their interest is correctly defined in the insurance policy.”
Enjoy this issue, and, as always, we welcome your comments, suggestions, and submission of articles to be considered for publication. Please contact the S.E.C. office via email sec@secounselors.com.
Jackie Hellingson
S.E.C. Observer Editor
S.E.C. President's Message
Equity Marketing
It is probably fair to say that the first human commerce involved two primitive human beings arranging to trade one vital necessity for another (food for clothing, perhaps?). These early humans had no concept about currencies, banks, a federal reserve, or the idea of flat money. Had the original cave man asked his neighbor to accept a piece of paper for that night’s dinner and all the paper said was that the receiving party would receive some value in the future, the neighbor would have probably considered clubbing this charlatan to death.
:: read this articleFeature Articles
Value Creators - Part 2
In the last article I spoke about the duties of the Moderator, what price is and how it is established, client participation, and TAKERS. Now, how does the Moderator fit into this equation? Moderators must be cognizant that value equates to the sum of the benefits as may be identified and/or interpreted by each individual.
:: read this articleSociety Columns
Top Ten Multifamily Performance Tips from 2011
Most people like top ten lists because you know when they end, right? But if you manage, invest in, finance, or own apartments, you never want to see an end to good ideas for better performance.
:: read this articleFormulas and Strategies
Perception Drives All Transactions
Able walked into our office to hear about how to exchange. He had bought a promotionally sold lot in a distant “recreation” development on terms a few years back. He paid $11,500 for the lot and still owed $7,218 and was paying $115 per month including 7% interest. A quick check of its sale value found the lot would sell for $4,500, more or less, so Able had a negative equity (not uncommon in today’s market), although no one discussed those facts with Able.
:: read this article Finding Transactions in ‘Dead’ Listings
It is my observation that the typical commercial brokerage company has within their stagnant exclusive listings many potential transactions. However, many brokers don’t seem to be able to find them so they spend hours cold calling for new products and clients.
:: read this articleS.E.C. Education Foundation
S.E.C. Takes It on the Road
Wes Dingler and Brandon Sanders recently ran the Ohio Creative Real Estate Association (ORCEA) in Columbus, Ohio. This effort was supported in part by your S.E.C. Education Foundation in an effort to bring our style of marketing and the formulas we use to regional marketing groups. Both Dingler and Sanders moderated many packages and did an excellent job running the meeting.
:: read this articleSociety News Briefs
S.E.C. Marketing Conference January
The S.E.C. National Invitational Marketing Session will be held at the RIO All Suites Hotel, 3700 W. Flamingo Road, Las Vegas, Nevada, 89103. The special room rate for S.E.C. meeting attendees is $60.00 for Sunday and Monday, and $125.00 any other night, single or double.
:: read this article Due Diligence
The S.E.C. Education Foundation is pleased to present two important programs that focus on due diligence in both real estate and in our environment, from 1:00 p.m. to 5:00 p.m. on January 22, 2012, in Las Vegas, Nevada.
:: read this article S.E.C. Marketing Session March
The S.E.C. National Invitational Marketing Session will be held at the historic Menger Hotel, 204 Alamo Plaza, San Antonio, Texas, 78205. The special room rate for S.E.C. meeting attendees is $119.00, single or double.
:: read this articleIn the Spotlight
OfficeTimes.com - Corporate Office Perspectives
Charles Dickens once said, “It was the best of times, it was the worst of times…” and this is so true regarding today’s office market. There are office building owners who either purchased at the market heights of 2006/2007, over-leveraged, lost their major tenants or otherwise fell into that dark tunnel that causes financial and emotional pain, and we are still seeing office building foreclosures as a result.
:: read this articleThe S.E.C. History Files
Ask These Questions First
Many things have been written and said about real estate counseling. Here are some random questions which should be answered prior to exposing the property and the client to the marketplace…
:: read this article Personal Money Management
Frankly, it is very easy for the American public to buy a home which can be acquired from “nothing down” to “very little down.” The bright side of the picture is the fact that “little or no capital” is required for the initial down payment. However, the other side is that the monthly principal and interest is high. Few buyers take into consideration the inflationary cost of water, gas, electricity and other utilities.
:: read this articleNews from Our National Sponsors
Equipment Sales and Your Insurance Policy
Recently, in a local newspaper, there was a story about a convenience store owner who suffered a fire that nearly destroyed the entire store. Prior to the loss, the store owner was lucky enough to convince a bank to lend him some money for operating capital…
:: read this article
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