Inside this Issue – Spring 2018
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Welcome to the Spring 2018 issue of the S.E.C. Observer. In this issue, Brandon Sanders, S.E.C., the 2018 President of the Society, describes his number-one goal for the coming year.

Stephen D. Barker, S.E.C., CCIM, shares his journey to find creativity.  Ted J. Blank, S.E.C., CCIM, explains why it is best to use a double barrel shotgun when hunting for solutions to your client’s real estate needs.  William E. Stonaker, S.E.C., CCIM, has an interesting twist on Newton’s law of motion, and Ed Berlinski, S.E.C., encourages the use of an overlooked formula.  The S.E.C. Education Foundation’s 2018 President, Lance Warner, S.E.C., updates us on the plans for 2018.

The Society News Briefs section includes information about our future meetings in Minneapolis, Minnesota, and Greenville, South Carolina, as well as information about our upcoming course, Creating Powerful Transactions That Close, which will be presented by Peter West, S.E.C., CCIM, in March.

In the Spotlight is dedicated to our 2017 award recipients, who received their awards at our annual installation banquet on January 23, 2018.  C. Charles Chatham, S.E.C., defines exactly what counseling is, and Richard Reno, S.E.C., provides you with the questions to ask first when counseling your client, in the History Files.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via email at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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My #1 Goal This Year Requires Your Help I have thought a lot over the past two or three years about my upcoming responsibilities as 2018 president.  It’s difficult to deliver an “agenda,” especially to a group of people who have taught me most of my skills along the way.  I wanted to take this […]

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Feature Articles

Finding Creativity
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Finding Creativity Editor’s Note:  Stephen Barker was the recipient of the 2017 Clifford P. Weaver Award, and this was his submission for the most creative transaction of the year.  The Society of Exchange Counselors presented Mr. Barker with the award on January 23, 2018. I did not have the opportunity to meet Cliff Weaver, as […]

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Society Columns

Newton’s First Law of Motion Applied to Commercial Real Estate
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Newton’s First Law is often summarized as An object in a state of rest or uniform motion will remain in that state unless an external force is applied. For every action there is a reaction. Have we been in this Goldilocks economy for so long that we have forgotten this law? Interest rates are low. […]

:: read this article Double Barrel Shotgun
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Back on the farm, I hunted rabbit and quail with a single barrel shotgun, but dad had a double barrel. I was envious of that gun. It seemed to me he could get twice the game I could. I see a lot of commercial brokers doing the same—marketing with one barrel. The first barrel is […]

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In the Spotlight

2017 Award Recipients
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Congratulations to our 2017 Award Recipients!   Counselor of the Year Award   The Counselor of the Year Award is presented to the Member who has contributed the most to the wellbeing of the Society throughout the year.  When voting, the members consider whether the person has a productive record of ethical business practices; whether […]

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The S.E.C. History Files

Counseling – What Is It?
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Editor’s Note:  This article first appeared in the August 1975 issue of the Real Estate News Observer. Most real estate practitioners believe they are counseling now. Nothing could be farther from the truth.  The common concept of “real estate counseling” is that of a nose-to-nose confrontation with the prospect or client. Let us examine a […]

:: read this article Ask These Questions First
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Editor’s Note:  This article first appeared in the April 1975 edition of the Real Estate News Observer. Many things have been written and said about real estate coun­seling. Here are some random questions which should be an­swered prior to exposing the property and the client to the mar­ketplace. Why does the client desire to move […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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Spring is nearly here, and the S.E.C. Education Foundation is working to provide our members, candidates, and guests with interesting and timely education in 2018. We have scheduled Peter West, S.E.C., CCIM, to present Creating Powerful Transactions That Close on March 18, 2018, in Minneapolis, Minnesota. Gary Vandenberg, S.E.C., CCIM, will present Exchange Magic on […]

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Formulas and Strategies

An Overlooked Formula
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An Overlooked Formula That I Call Up and Out What is the asset class that is always the largest in our Marketing Book?  Of course, we all know the answer ….land. It’s the most challenging asset class to market for a number of reasons.  The most innovative/creative formula I’ve seen is what I call the […]

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Society News Briefs

S.E.C. Marketing Conference March 2018
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S.E.C. National Invitational Marketing Session Minneapolis, Minnesota March 18–21, 2018 The S.E.C. National Invitational Marketing Session will be held at: Millennium Hotel Minneapolis 1313 Nicollet Mall Minneapolis, MN  55403 Call (612) 332-6000 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date for reservations […]

:: read this article Creating Powerful Transactions That Close
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Creating Powerful Transactions That Close Minneapolis, Minnesota March 18, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Peter West, S.E.C., CCIM, will present Creating Powerful Transactions That Close from 9:00 a.m. to 5:00 p.m. on March 18, 2018, in Minneapolis, Minnesota. Some of the highlights and subjects […]

:: read this article S.E.C. Marketing Conference May 2018
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S.E.C. National Invitational Marketing Session Greenville, South Carolina May 20–23, 2018 The S.E.C. National Invitational Marketing Session will be held at: Hyatt Regency Greenville 220 N. Main Street Greenville, SC  29601 Call (888) 421-1442 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date […]

:: read this article LDG Partnership for Youth
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Deemed too old for foster care, youths find new home

:: read this article Global Press release
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Washington, DC, January 14, 2018– IHC Global is proud to announce that Alex Ruggieri has joined the IHC Global Board of Directors, where he represents the National Association of Realtors (NAR), one of IHC Global’s founding sponsors.

:: read this article Charlotte Business Journal
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Congratulations to Stephen D. Barker CCIM, SEC CEO & All Around Visionary At Catellus Group for winning the 2017 Clifford P. Weaver Creative Real Estate Transaction Of The Year Awarded By The National Society Of Exchange Counselors

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