Inside this Issue – Summer 2018
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Welcome to the summer 2018 issue of the S.E.C. Observer. In this issue, Brandon Sanders, S.E.C., 2018 president of the Society, recaps our recent meeting in Greenville and invites you to plan for our meeting in Detroit in September.

Ernie Eden, S.E.C., CCIM, shares many useful techniques to “add value to apartment communities.”  Mark Johnson, S.E.C., CCIM, asks “what you would do” in a situation he recently experienced, and Ron Robinson, S.E.C., imagines the future of real estate and the “world around us as the use of driverless vehicles” becomes the norm.  Bob Steele, S.E.C., shares two excellent strategies for counseling and offer presentations.  The S.E.C. Education Foundation’s 2018 president, Lance Warner, S.E.C., reports on recent and upcoming courses.

The Society News Briefs section includes information about our upcoming meetings in Detroit, Michigan, and Fort Lauderdale, Florida, as well as preliminary information about our economic tour in Detroit and an excellent new course, “Exchange Magic,” which will be presented by Gary Vandenberg in November.

Darryl McCullough, from Canada, with information about his exciting new website is featured In the Spotlight.  C. Charles Chatham promotes “making haste slowly” when counseling, and William W. Martin shares “private financing” techniques for success in the History Files.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via e-mail at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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We enjoyed another successful meeting in Greenville, South Carolina last month.  We had over 90 in attendance with over 200 packages in the book, and the creativity of the group was flowing! We learned the immediate area is booming, with an MSA over 880,000, jobs continue moving to the area, pushing unemployment from a high […]

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Society Columns

What Would You Do?
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How many times have you driven by a property and said to yourself, I think I would like to own that property? Most of the time we do nothing but go about our daily routine. As you casually drive by the property the next time, you notice that the property is listed by a less-than-active […]

:: read this article Driverless Vehicles
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Driverless Vehicles and Their Impact on Real Estate and Our Lives Ronald J. Robinson, S.E.C. You don’t have to be wizard to see what is coming down the road, no pun intended, but driverless automobiles will soon have a major impact on real estate development, not to mention our lives and the changes that will […]

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In the Spotlight

International Real Estate Conference
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In March, an Illinois REALTORS® delegation traveled to Cannes, France, to attend MIPIM, one of the largest international real estate conferences in the world.

:: read this article News from Canada
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Editor’s Note: Although Darryl has not been traveling to meetings as much recently, he wants everyone to know that he still cherishes his Society of Exchange Counselors (S.E.C.) membership.  He has been busy just north of the border working on a new website to benefit commercial real estate brokers and agents.  Below is an excerpt […]

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The S.E.C. History Files

Make Haste Slowly
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Editor’s Note:  This article first appeared in the October 1973 issue of the Real Estate News Observer. Most of us agree that if we thoroughly understood a client or pros­pect—understood his desires, his dreams, his actual needs, and his motivations—closing a real estate transaction would be compara­tively simple matter. Yet why is it that we […]

:: read this article Private Money Financing
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Discount without Loss Technique Editor’s Note: This article first appeared in the October 1975 issue of the Real Estate News Observer. At some time in their careers, many real estate practitioners take paper in lieu of cash fee or buy paper (notes, mortgages, trust deeds, or contracts) at a discount. Often, this is done to […]

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Feature Articles

Adding Value to Apartment Communities
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Everyone wants to buy a “Value Add” apartment community. As a broker specializing in multifamily sales, I can’t tell you how many buyers want this. Let’s talk about what it means. There are several ways an investor can add value to an apartment property, especially to a community with some age or one needing attention […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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Lance Warner, S.E.C. 2018 S.E.C. Education Foundation President Summer has arrived, and the S.E.C. Education Foundation is working to provide our members, candidates, and guests with interesting and timely education for the balance of 2018 and into 2019. We are planning an economic tour in Detroit, on Sunday, September 23, 2018.  The bus will leave […]

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Formulas and Strategies

Verbal Exchange Offers Don’t Work
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You are wasting your time to even try to make verbal offers. Professionals call these, “Would-Ya-Takes.” These are sometime used in counseling, but in the field always, and I literally mean always, write down and sign what you actually would do.

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Society News Briefs

S.E.C. Marketing Conference September 2018
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S.E.C. National Invitational Marketing Session Detroit, Michigan September 23–26, 2018 The S.E.C. National Invitational Marketing Session will be held at: MGM Grand Detroit 1777 3rd Avenue Detroit, MI  48226 Call (877) 888-2121 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date for reservations […]

:: read this article Detroit Economic Tour
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S.E.C. Economic Tour Detroit, Michigan Sunday, September 23, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that we are arranging an economic bus tour of Detroit on Sunday, September 23. More information will follow soon, but please note: The bus will leave the hotel at 9:00 a.m. and […]

:: read this article S.E.C. Marketing Conference November 2018
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S.E.C. National Invitational Marketing Session Fort Lauderdale, Florida November 11–14, 2018 The S.E.C. National Invitational Marketing Session will be held at: Embassy Suites Deerfield Beach 950 South Ocean Drive Deerfield Beach, FL 33441 Call 954-428-0478 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff […]

:: read this article Exchange Magic
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Exchange Magic Fort Lauderdale, Florida Sunday, November 11, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Gary Vandenberg, S.E.C., will present “Exchange Magic” in Fort Lauderdale, Florida, from 9:00 a.m. to 5:00 p.m. on November 11, 2018. Highlights and topics are listed below. This course will cover […]

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