Inside this Issue – Spring 2013
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Welcome to the spring 2013 issue of the S.E.C. Observer. In this issue, Gary Vandenberg, 2013President of the Society, defines the “four benefits of membership” that S.E.C. Counselors possess that allow them to better serve their clients.

James T. Wilson, S.E.C., CCIM, explains why Counselors should “educate the CPAs, Attorneys, and other Advisors” of their clients about equity marketing. Kenneth M. Vidar, S.E.C., CCIM, illustrates why marketing sessions are an essential tool for all brokers and agents. William E. Stonaker, S.E.C., CCIM, “chronicles how two formulas” led to him being the recipient of the Cliff Weaver Award for 2012. And congratulations are in order for Alex Ruggieri, S.E.C., CCIM, who was awarded the Sperry Van Ness Partnership Circle’s Award as a top advisor in 2012.

Jim Brondino, S.E.C, CCIM, is featured “In the Spotlight” of this issue and you will discover how many degrees he earned before he discovered Richard Reno, Chuck Chatham, and eventually the Society.

In the History Files, Cliff Weaver, S.E.C., CCIM, describes what you should do “if you only have one listing,” and Bill Broadbent, S.E.C., CCIM, states that “desire breeds Counselors” and what it takes to become one.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via email: sec@secounselors.com.

Jackie Hellingson
S.E.C. Observer Editor

S.E.C. President’s Message

Four Benefits of Being an S.E.C. Member
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These are the reasons the Society has succeeded for over 50 years as the premiere real estate exchange organization in the country. Benefit #1: The Society of Exchange Counselors has a distinctive culture. The definition of culture is, “the integrated pattern of human knowledge, belief, and behavior that depends on the capacity for learning and transmitting knowledge to succeeding generations.”

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Feature Articles

Editorial Opinion: Educate Principals, their Attorney, CPA, and other Advisors
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During the many years that I have been practicing counseling and the Equity Marketing business model of focusing on ownership BENEFITS of real estate, there has been one major barrier to success. The single greatest barrier to overcome in serving my clients seems to have been the lack of even an introduction to transaction methods other than a “sale” on the part of the client and almost always on the part of their attorney, CPA or other investment advisors.

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Society Columns

What to Do When My Country Votes Against Me
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First, I want to emphasize that the Society of Exchange Counselors does not endorse any political party and, as a non-profit organization, we cannot engage in any politics. I don’t believe I violate that rule by expressing my opinions in this article…

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Formulas and Strategies

What is a Marketing Session?
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“What is a marketing session and why should I attend one?” I have heard this question many times, asked by agents who do not see the benefits of attending. In fact, many agents approach a meeting with the attitude that the session is “time away from their business”

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Last year, I was awarded the Weaver Award for a project that Ted Blank, Marilee Anderson and I put together in Mansfield, TX. Two S.E.C. formulas were a huge part of the success of this project.

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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The S.E.C. Education Foundation is off to a great start in 2013! Three courses were approved at our board meeting in Wichita, Kansas…

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Society News Briefs

S.E.C. Marketing Conference May
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The S.E.C. National Invitational Marketing Session will be held at the Crowne Plaza Charlotte, 201 South McDowell Street, Charlotte, NC, 28240.

:: read this article S.E.C. Business Development Symposium
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The S.E.C. Education Foundation & the Society of Exchange Counselors are pleased to present the “S.E.C. Business Development Symposium,” from 9:00 a.m. to 3:30 p.m. on May 19, 2013, in Charlotte, North Carolina…

:: read this article Alex Ruggieri Top Advisor
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Sperry Van Ness, one of the nation’s largest commercial real estate investment brokerage firms, awarded Alex Ruggieri the Partnership Circle’s Award and recognized him as a top advisor in 2012.

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In the Spotlight

Jim Brondino, S.E.C., CCIM
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Jim was born April 25, I 942 in East Los Angeles, California. Jim lived there with his sister, parents and grandparents until he was seven years old. He then moved with his family to Glendale, CA. His dad was a grocer.

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The S.E.C. History Files

If I Only Had One Listing
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I would make sure it was a winner: If I had only one listing, I certainly would not have any excuse for not having all the home¬work, research and data pertaining to the listing and the area where the listing is located.

:: read this article Desire Breeds Counselors
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So you do not want to become an exchangor? Many brokers and salesmen feel that they do not want to spend the time, money, and effort to educate themselves in the specialized field of real estate exchanges. Fine, exchanging isn’t for everybody.

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