Inside this Issue – Fall 2018
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Welcome to the fall 2018 issue of the S.E.C. Observer. In this issue, Brandon Sanders, S.E.C., 2018 president of the Society, asks whether you are ready to attend the next marketing session.

Daniel J. Murphy, S.E.C., generously imparts his personal version of “Murphy’s Laws.” Hunter Quistgard, S.E.C., shares confirmation of why the “Society lives on,” and Ron Robinson, S.E.C., offers a solution for “shopping malls that are in trouble.” Ed Berlinski, S.E.C., reviews some of his experience with “Facebook Live,” and Chuck Sutherland, S.E.C., defines “extreme due diligence.”

The Society News Briefs section includes information about our upcoming meetings in Detroit, Michigan, and Fort Lauderdale, Florida, as well as information about our economic tour in Detroit and an excellent new course, “Exchange Magic,” which will be presented by Gary Vandenberg in November.

How and why the Society was created is conveyed In the Spotlight. Clifford Weaver shares tips for “estate building,” and time tested principles for successful “package presentation” are featured in the History Files.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via e-mail at

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

President’s Message
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Are You Prepared for the Upcoming Marketing Session? For the past few years, Wes Dingler and I have had the privilege to present and expand on Jim Brondino’s legendary Moderating Course. I have been attempting to add some new examples and updates along the way, and it’s always interesting what I remember during reviews of […]

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Feature Articles

Murphy’s Laws of Real Estate
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Murphy’s First Rule: If it can go wrong in a real estate transaction, it will! Keep in mind that Murphy is an optimist! Nonrecourse Financing You’ve just signed your loan application and are excited that you have “No Personal Liability” other than the carve outs for real estate taxes and environmental issues. The loan is: […]

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Society Columns

The S.E.C. Culture Lives On
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I got a big check today in my California mailbox that came from a closing in Massachusetts. It was the result of an investment made (together with S.E.C. Tom Peterson of Glendora, CA) through the son of an S.E.C. member I had met when he was about 10 years old. It was a buy, lease/option-back, […]

:: read this article Shopping Malls—In Trouble
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E-commerce has taken and is continuing to take its toll on malls throughout the United States. I believe there is an answer, however. Stop and think—can you ever remember seeing or hearing an advertisement for any mall in your area? Perhaps you’ve encountered them for various shops in the mall but probably few and far […]

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In the Spotlight

The Society of Exchange Counselors
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In the 1950s, Realtor Richard R. Reno of San Diego, California, observed that many of the real estate problems existing in San Diego’s overbuilt market could be solved by people exchanging real estate. He saw exchanging as an alternative to the unavailable cash buyer. He believed that people who owned real estate did not necessarily […]

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The S.E.C. History Files

Estate Building
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Editor’s Note: This article first appeared in the May 1974 issue of the R.E. News Observer. “I am not the kind of person who can save money to build an estate.” The author is unknown, but often quoted. It is a fact that it takes money or assets to get started in Estate Build­ing. Many […]

:: read this article Presenting a Package
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(Think Big or Small …… but Think!) Editor’s Note:  This article first appeared in the August 1977 issue of the Real Estate News Observer. The package (information about a property) must be very clear and state exactly what the package represents. If a combination package or pitch isn’t clear, very few people will take the […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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Lance Warner, S.E.C. 2018 S.E.C. Education Foundation President Summer is winding down, and the S.E.C. Education Foundation is working to provide our members, candidates, and guests with interesting and timely education for the balance of 2018 and into 2019. We are planning an economic bus tour in Detroit on Sunday, September 23, 2018. The bus […]

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Formulas and Strategies

Facebook Live Opportunities
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Facebook Live: Opportunities for Real Estate Brokers For the past two years I’ve been experimenting with social media: Facebook, Instagram, Twitter, and YouTube. Entire books can be and have been written about each platform. Today I’ll concentrate on my favorite platform, Facebook (fb), and specifically, Facebook Live. I opened my fb account about five years […]

:: read this article Extreme Due Diligence
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We’re going to discuss extreme due diligence. I call it “extreme due diligence” because a few years ago I started asking for additional information about properties, lenders, and owners than traditionally requested. Someone asked, “Isn’t that a little extreme?” to one of my inspection requests, and Extreme Due Diligence was born. I started asking for […]

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Society News Briefs

September Marketing Conference
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S.E.C. National Invitational Marketing Session Detroit, Michigan September 23–26, 2018 The S.E.C. National Invitational Marketing Session will be held at: MGM Grand Detroit 1777 3rd Avenue Detroit, MI 48226 Call (877) 888-2121 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date for reservations […]

:: read this article Detroit Economic Tour
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S.E.C. Economic Tour Detroit, Michigan Sunday, September 23, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that we are arranging an economic bus tour of Detroit on Sunday, September 23. More information will follow soon, but please note: The bus will leave the hotel at 9:00 a.m. and […]

:: read this article November Marketing Conference
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S.E.C. National Invitational Marketing Session Fort Lauderdale, Florida November 11–14, 2018 The S.E.C. National Invitational Marketing Session will be held at: Embassy Suites Deerfield Beach 950 South Ocean Drive Deerfield Beach, FL 33441 Call (to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date […]

:: read this article Exchange Magic
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Exchange Magic Fort Lauderdale, Florida Sunday, November 11, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Gary Vandenberg, S.E.C., will present “Exchange Magic” in Fort Lauderdale, Florida, from 9:00 a.m. to 5:00 p.m. on November 11, 2018. Highlights and topics are listed below. This course will cover […]

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