Inside this Issue – Winter 2017-2018
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Welcome to the Winter 2017-2018 issue of the S.E.C. Observer. In this issue, Nick J. Esterline, S.E.C., the 2017 President of the Society, shares some thoughts on priorities.

Charles E. Sutherland, S.E.C., encourages you to learn from your failures.  William E. Stonaker, S.E.C., CCIM, asks you to question whether retail is really dead; and Bob Steele, S.E.C., shares why brainstorming is so effective.  The S.E.C. Education Foundation’s 2017 President, Paul M. Winger, S.E.C., reports on the 2018 education schedule and encourages everyone to attend our upcoming courses.

The Society News Briefs section includes information about our future meetings in Costa Mesa, California, and Minneapolis, Minnesota, as well as information about our upcoming courses, How to Build an Investment Model Using Excel, which will be presented by Joseph Larkin, CCIM, in January, and Creating Powerful Transactions that Close, which will be presented by Peter West, S.E.C., CCIM, in March.

Our In the Spotlight section features Steve Eustis, S.E.C., and you will learn who influenced him and how his path led to a successful real estate career. Richard Reno, S.E.C., acknowledges that management problems do exist; and Bill Broadbent, S.E.C., CCIM, defines what qualities breed Counselors in the History Files.

Enjoy this issue. As always, we welcome your comments, suggestions, and submissions of articles to be considered for publication. Please contact the S.E.C. office via e-mail at sec@secounselors.com.

Jackie Hellingson
Editor, S.E.C. Observer

S.E.C. President’s Message

What Are Your Priorities?
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As my time comes to a close as the 2017 President of the Society of Exchange Counselors, I wanted to share a few thoughts with you regarding priorities. Every time I attend an S.E.C. meeting, I feel like I have just inhaled three days of pure, fresh, unaltered oxygen! As I think about it, the […]

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Feature Articles

The Crisis of Retail
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Learning from Failure I have failed! I have failed in marriage, in my judgment, in business, and many other areas. I also have had those dark nights of the soul, wondering if I could do anything right. All I could do was to keep on going. But I have learned much from failure. What I […]

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Society Columns

Is Retail Really Dead?
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We hear it every day—retail is dying, the internet will make shopping centers obsolete. But is that reality, or is it something that those that do not know retail are saying to hear themselves talk? Is retail dead—or evolving? I would say the latter. But, now more than ever before, successful retail must have a […]

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In the Spotlight

Steve Eustis, S.E.C.
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Biography Steve Eustis, S.E.C. After spending time with Steve Eustis, it is quickly apparent that Steve is a fitting example of an S.E.C. member. He has been a hardworking man his entire life, earning respect from all his peers through many successes. His elevated level of standards for himself and his work shows in his […]

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The S.E.C. History Files

Management Problems Do Exist
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Editor’s Note: This article first appeared in the July 1972 edition of the Real Estate News Observer. The writer of this article has been in a management position, with refer­ence to properties owned in our name and in the name of corporations which we control. Having had over 25 years of experience in management, our […]

:: read this article Desire Breeds Counselors
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 Editor’s Note:  This article first appeared in the February 1973 issue of the Real Estate News Observer So you do not want to become an exchangor? Many brokers and salesmen feel that they do not want to spend the time, money, and effort to educate themselves in the specialized field of real estate exchanges. Fine, […]

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S.E.C. Education Foundation

S.E.C. Education Foundation News
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Winter has arrived, and 2017 is coming to a close. We are working on our schedule for education for 2018 and beyond, and will keep you updated as we confirm the courses. The Society of Exchange Counselors has scheduled the following education program for our meeting in Costa Mesa, California, and I hope you can […]

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Formulas and Strategies

Brainstorming: The Best Ideas Come Last
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This is true in a brainstorm and at exchange meetings or any other long drawn-out business or personal meeting. The best ideas will come after you are thought out.

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Society News Briefs

S.E.C. Marketing Conference January 2018
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S.E.C. National Invitational Marketing Session Costa Mesa, California January 21–24, 2018 The S.E.C. National Invitational Marketing Session will be held at the: Hilton Orange County/Costa Mesa 3050 Bristol Street Costa Mesa, CA  92626 Call (714) 540-7000 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The […]

:: read this article How to Build an Investment Model
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How to Build an Investment Model Costa Mesa, California January 21, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Joseph Larkin, CCIM will present How to Build an Investment Model from 9:00 a.m. to 4:00 p.m. on January 21, 2018, in Costa Mesa, California. Some of the […]

:: read this article S.E.C. Marketing Conference March 2018
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S.E.C. National Invitational Marketing Session Minneapolis, Minnesota March 18–21, 2018 The S.E.C. National Invitational Marketing Session will be held at: Millennium Hotel Minneapolis 1313 Nicollet Mall Minneapolis, MN  55403 Call (612) 332-6000 to make your reservation. Make your hotel reservations early, as we have a limited number of rooms available. The cutoff date for reservations […]

:: read this article Creating Powerful Transactions That Close
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Creating Powerful Transactions That Close Minneapolis, Minnesota March 18, 2018 The S.E.C. Education Foundation and the Society of Exchange Counselors are pleased to announce that Peter West, S.E.C., CCIM will present Creating Powerful Transactions That Close from 9:00 a.m. to 5:00 p.m. on March 18, 2018, in Minneapolis, Minnesota. Some of the highlights and subjects […]

:: read this article Wagner, Ruggieri honored with 2017 National Commercial Awards
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— REALTORS® Alex Ruggieri and Dan Wagner Illinois REALTORS® President-elect Dan Wagner and REALTOR® Alex Ruggieri were both honored for excellence in commercial real estate Saturday during the REALTORS® Conference & Expo in Chicago on Saturday. Wagner, of Wheaton, is the senior vice president of government relations for the Oak Brookbased Inland Real Estate Group […]

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